Paid Social Supervisor

Recruit WA

. Own end-to-end Meta and TikTok strategy, budget, and day-to-day execution for legal lead generation brands .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSenior💰 $92,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social campaigns with a focus on lead generation, utilizing platforms like Meta Ads Manager and TikTok Ads Manager. Proficient in budget management, performance optimization, and collaboration with creative and analytics teams to drive measurable outcomes.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Ads ManagerTikTok Ads ManagerLead Generation StrategyBudget Allocation and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPerformance OptimizationBudget ManagementTesting Plans DevelopmentConversions API Implementation

Soft Skills

Actionable FeedbackCollaboration

Tools & Technologies

DOMOTableauPower BIAdvanced Excel

Industry Keywords

Multicultural Direct ResponseHispanic AudiencesLegal Lead GenerationHigh-Intent Regulated Vertical

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own end-to-end Meta and TikTok strategy, budget, and day-to-day execution for legal lead generation brands
Set audience, practice area, market, and language plans across brands
Allocate, pace, defend, and reallocate budgets based on performance by geography and market
Build and manage campaigns directly, including account structure, audiences, bidding, placements, exclusions, budget pacing, and daily optimization
Brief creative teams, interpret performance data, identify fatigue, and shape test plans
Work with the CRO team to prioritize landing-page tests and coordinate creative and page-testing calendars
Ensure clean downstream platform signals through Conversions API, offline conversion imports, and value-based signals
Build reporting that connects spend to retained cases rather than form fills
Perform QA of in-platform setup, tracking, and landing pages, and drive issues to resolution
Deliver regular performance reports covering results and next actions
Monitor competitor activity in owned channels
Evaluate and test new channels and partnerships, including Reddit, Snapchat, Pinterest, connected TV, creator, and affiliate partnerships
Collaborate daily with creative, analytics, and paid search teams

Requirements

What you’ll need

4+ years running paid social as the hands-on buyer
Meaningful experience in both Meta Ads Manager and TikTok Ads Manager
Experience with lead generation, not ecommerce
Experience acquiring consumer leads that a sales or intake team works
Experience optimizing to downstream outcomes such as cost per qualified lead, cost per sale, or cost per retained case
Direct ownership of a meaningful budget with authority to reallocate it
Ability to work with creative and CRO teams
Ability to write usable concept briefs and provide actionable feedback
Ability to build testing plans that produce conclusions
Proficiency with DOMO, Tableau, Power BI, or advanced Excel
Bachelor's degree in marketing, advertising, business, or a related field
Professional fluency in Spanish and English (moves candidates to the top of the list)
Multicultural direct response experience, particularly Hispanic audiences (moves candidates to the top of the list)
Legal lead generation or adjacent high-intent regulated vertical experience (moves candidates to the top of the list)
Experience with channels beyond Meta and TikTok, such as Reddit, Snapchat, Pinterest, connected TV, YouTube, or creator partnerships (moves candidates to the top of the list)
Experience building measurement, including offline conversion pipelines, Conversions API implementations, or tracking infrastructure with developers (moves candidates to the top of the list)

Benefits

Comp & perks

3 Weeks Paid Time Off
12 Weeks of Paid Parental Leave
Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
401(k) Retirement Savings Plan
Wellness Initiatives/Employee Assistance Program
Rewards and Recognition Programs
Career Development Opportunities
10% annual bonus