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Demand Generation Manager
Red Oak ISD. Own demand-generation-sourced new business pipeline within a marketing team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation, including pipeline management, campaign development, and performance optimization across various digital channels. Proficient in SEO strategies, account-based marketing, and leveraging AI tools for enhanced marketing effectiveness.
Highest-signal resume keywords
B2B Demand GenerationCampaign DevelopmentSEO StrategyAccount-Based MarketingAI Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline ManagementKeyword StrategyTechnical SEOOn-Page SEOConversion Rate OptimizationCampaign ReportingLead RoutingPerformance OptimizationGrowth ExperimentationData Analysis
Soft Skills
CommunicationCollaborationProblem-SolvingAccountabilityCreativity
Tools & Technologies
Google AdsMicrosoft AdsLinkedInMetaHubSpotSalesforceAI ToolsPaid Media PlatformsLanding Page Testing ToolsBrand Monitoring Tools
Industry Keywords
B2B MarketingEnterprise MarketsFinancial ServicesComplianceFintechRegulated MarketsDemand GenerationAccount-Signal ToolingPaid SearchContent Distribution
About the role
Key responsibilities & impact- Own demand-generation-sourced new business pipeline within a marketing team
- Build and run always-on demand programs across content distribution, paid search, paid social, syndication, and retargeting
- Decide channel mix based on performance data
- Own acquisition webinars end to end, including topic selection, promotion, registration, follow-up, and pipeline generation
- Own organic search, including keyword strategy, technical SEO, and on-page SEO
- Run answer engine optimization and generative engine optimization as distinct workstreams
- Track search visibility and citation share
- Own the website as a revenue surface, including landing pages, conversion paths, forms, testing, and routed-lead handoff
- Build target account lists using the company's tiering model
- Run account-level advertising and signal-driven prioritization with outbound and sales
- Direct and hold the paid media agency accountable to performance
- Own the digital marketing budget plan by channel and reallocate spend monthly based on results
- Own the demand side of the marketing stack, including intent and account-signal tooling
- Use AI tools for campaign development, audience research, competitive analysis, landing-page iteration, and performance reporting
- Identify opportunities to eliminate manual work
- Report to the Sr. Director of Marketing
Requirements
What you’ll need- 3 to 5 years in B2B demand generation, with real time owning a pipeline number
- Background in B2B demand generation serving enterprise or considered-sale markets
- Track record in demand generation
- Hands-on experience building campaigns and writing and testing landing pages
- Experience working directly in Google Ads, Microsoft Ads, LinkedIn, and Meta
- Organic search capability, including keyword strategy, technical SEO, and on-page SEO
- Understanding of AEO and GEO in B2B purchasing discovery
- Account-based marketing experience against enterprise target accounts
- HubSpot and Salesforce fluency, including campaign reporting, attribution, and lead routing
- AI fluency in campaign development, research, and reporting
- Plus: experience in financial services, compliance, fintech, or another regulated or technical B2B market
- Plus: conversion rate optimization or growth experimentation experience
- Plus: hands-on use of AI search visibility or brand monitoring tooling
Benefits
Comp & perks- Equity units via EOP (Employee Ownership Plan): share in what we're building
- Comprehensive health coverage: medical, dental, and vision
- 401(k) with a 3% company contribution
- 20 days PTO annually
- Birthday off
- Paid sick leave
- Enhanced family leave
- Life insurance
- Hybrid work structure
- AI tools provided to make the job faster
- 10 to 15% travel