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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, corporate communications, and public relations, with a strong focus on B2B environments. Proven ability to lead teams, develop compelling narratives, and execute integrated marketing strategies across various channels.
Highest-signal resume keywords
Brand Strategy DevelopmentCorporate Communications LeadershipB2B Marketing ExpertiseContent Strategy ExecutionTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentPublic RelationsVisual StorytellingDigital Brand ExperiencePerformance MeasurementMessaging and StorytellingCreative JudgmentEditorial PlanningSocial Media StrategyPress Release Writing
Soft Skills
CollaborationStrategic LeadershipEffective CommunicationCreative Problem-SolvingTeam Building
Tools & Technologies
Website DesignGraphic DesignSales Enablement ToolsDigital Marketing PlatformsContent Management Systems
Industry Keywords
B2B TechnologyIT ServicesCybersecurityProfessional ServicesComplex Solutions Environment
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Lead The Redesign Group’s brand strategy and stewardship across internal and external touchpoints
- Own corporate communications and public relations, including announcements, press releases, media relations, awards, executive thought leadership, and reputation-building opportunities
- Shape the company narrative and external messaging with executive leadership
- Lead content and editorial strategy and execution across sales collateral, articles, case studies, news stories, thought leadership, executive content, social media, and corporate communications
- Provide strategic leadership across creative and design, including visual storytelling, graphic design, brand standards, and marketing and sales assets
- Lead social media strategy, editorial planning, channel strategy, content development, executive amplification, and thought leadership programs
- Oversee the company website and digital brand experience, including strategy, design, development, content, optimization, and ongoing evolution
- Partner with go-to-market teams and executive leadership to translate business priorities, technical expertise, and market opportunities into narratives, campaigns, content, and communications
- Define and track performance measures across brand, communications, content, social, and digital channels
- Build and lead a high-performing function, developing team members and establishing scalable processes, governance, prioritization, and performance measures
- Report to the VP of Marketing and oversee a multidisciplinary team spanning graphic design, content, and website design and development
Requirements
What you’ll need- 8+ years of progressive experience across brand marketing, corporate communications, public relations, content, creative, or related disciplines
- Experience leading teams and cross-functional initiatives
- Ability to develop and evolve a B2B brand and communications strategy across owned, earned, social, and digital channels
- Experience leading corporate communications and PR initiatives, including press releases, media outreach, company announcements, executive thought leadership, awards, and reputation-building programs
- Exceptional writing, editing, messaging, and storytelling skills
- Ability to translate complex business and technical concepts into clear, compelling narratives
- Strong creative judgment with experience guiding visual and written work across brand, content, social media, sales enablement, and digital experiences
- Experience within B2B technology, IT services, cybersecurity, professional services, or another complex solutions environment strongly preferred
- Ability to balance strategic leadership with hands-on execution
- Ability to build scalable processes, manage competing priorities, and collaborate effectively with executives, Sales leaders, subject matter experts, and creative teams
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) retirement plan with company match (annual dollar cap applied)
- Flexible time off plan
- 15 paid holidays
- Sick leave (amount varies by state requirements and is at least the minimum required by any state)
- Short-term and long-term disability
- Life insurance
- Paid parental leave
- Discretionary incentive compensation and/or bonus opportunities based on individual and company performance
- Reasonable accommodations throughout the hiring process
