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Director, Field & Partner Marketing
reDesign. Develop and lead integrated annual and quarterly Field, Experiential & Partner Marketing strategies aligned to company growth, regional Sales priorities, and partner objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading integrated marketing strategies that align with company growth and sales priorities, while effectively managing complex marketing portfolios and budgets. Proven ability to empower teams and establish measurement processes that connect marketing activities to measurable business outcomes.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing StrategyPartner Marketing StrategyBudget ManagementCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated MarketingEvent MarketingPartner EcosystemsMDF ManagementSponsorship ManagementCampaign DevelopmentROI MeasurementBudgeting ProcessesStrategic PlanningPerformance Reporting
Soft Skills
People LeadershipStakeholder ManagementAnalytical ThinkingDecisive LeadershipEmpowerment
Industry Keywords
B2B MarketingExperiential MarketingCo-MarketingPartner-Funded ProgramsSales AlignmentCorporate EventsTrade ShowsPipeline InfluenceCustomer EngagementMarketing Strategy
About the role
Key responsibilities & impact- Develop and lead integrated annual and quarterly Field, Experiential & Partner Marketing strategies aligned to company growth, regional Sales priorities, and partner objectives
- Guide regional field marketing plans and prioritize programs and investments against pipeline opportunity, customer engagement, and measurable business impact
- Provide strategic oversight of corporate events, trade shows, flagship experiences, webinars, and regional programs
- Empower managers to own end-to-end execution
- Lead partner marketing strategy across key OEM and alliance relationships
- Create integrated plans aligning partner priorities, Redesign solutions, campaigns, and field programs
- Lead strategy and governance for MDF, sponsorships, and partner-funded initiatives, including allocation, utilization, compliance, and measurement
- Manage the consolidated portfolio and budget across field marketing, corporate events, merchandise, partner marketing, MDF, and sponsorships
- Make investment decisions based on expected impact and ROI
- Establish measurement and reporting across pipeline influence, engagement, partner contribution, cost efficiency, and ROI
- Build scalable operating systems for planning, budgeting, intake, prioritization, execution, and post-program reporting
- Lead, coach, and develop Field & Experiential and Partner Marketing Managers
Requirements
What you’ll need- 8+ years of progressive B2B marketing experience across field, experiential, partner, event, or integrated marketing
- People leadership experience
- Demonstrated success building field and partner marketing strategies aligned to company and Sales priorities and contributing to pipeline and revenue goals
- Strong experience with partner ecosystems, MDF, sponsorships, co-marketing, and partner-funded programs
- Technology solutions provider experience strongly preferred
- Proven ability to manage complex marketing portfolios and budgets, prioritize investments, and connect activity to measurable business outcomes
- Experience building scalable planning, budgeting, measurement, and reporting processes
- Excellent cross-functional leadership and stakeholder-management skills
- Ability to partner effectively with Sales, Alliances, OEMs, executives, and Marketing teams
- Strategic, analytical, and decisive leadership style
- Ability to set direction while empowering managers to independently execute
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) retirement plan with company match (annual dollar cap applied)
- Flexible time off plan
- 15 paid holidays
- Sick leave (amount varies by state requirements and is at least the minimum required by any state)
- Short-term and long-term disability
- Life insurance
- Paid parental leave
- Discretionary incentive compensation and/or bonus opportunities based on individual and company performance
- Reasonable accommodations throughout the hiring process