Builder – Founding Lifecycle Marketing Leader

Reevo

. Build lifecycle marketing at Reevo from the ground up .

Posted 9/23/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing lifecycle marketing strategies, including outbound, nurture, onboarding, and expansion programs. Proficient in leveraging CRM data and modern marketing automation tools to drive engagement and measure performance across the customer journey.

Highest-signal resume keywords

Lifecycle Marketing StrategyJourney OrchestrationMarketing Automation ToolsAnalytical SkillsEmail Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingCRM MarketingJourney OrchestrationSegmentationSuppression LogicCohort AnalysisTesting ProgramsCopywritingData Analysis

Soft Skills

High AgencyLow EgoBias For ActionExcellent Writing Skills

Tools & Technologies

NotionAI ToolsMarketing Automation PlatformsCRM Systems

Industry Keywords

B2B SaaSSales TechnologyRevenue TechnologyHigh-Growth Companies

About the role

Key responsibilities & impact

Build lifecycle marketing at Reevo from the ground up
Map communication across the journey from cold outbound through renewal and expansion
Own lifecycle strategy, tooling, copy, and results
Own outbound sequencing, copy, targeting, and deliverability
Work with Sales to align representative and marketing communications
Build prospect and lead nurture programs, including re-engagement of cold leads
Measure nurture programs by pipeline contribution
Design customer onboarding communications and milestones to accelerate time to value
Own activation rates for onboarding
Use product usage and CRM data to drive engagement, identify expansion opportunities, and feed upsell pipeline to Sales and Customer Success
Orchestrate email, in-app, and other effective channels using journey logic, segmentation, and suppression rules
Build reporting to measure performance at each lifecycle stage
Use AI tools, including Reevo, to multiply output
Run frequent experiments across sequences, timing, and messaging
Measure lifecycle work against activation, retention, and pipeline

Requirements

What you’ll need

8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies, ideally in Sales or Revenue technology
Experience building lifecycle programs from scratch across outbound, nurture, onboarding, and expansion, and owning results end to end
Deep hands-on skill with journey orchestration, including segmentation, triggers, suppression logic, and deliverability across email and in-app channels
Fluency with modern lifecycle and marketing automation tools
Experience wiring product usage and CRM data into communication triggers
AI-native way of working, with examples of workflows built to compress copywriting, segmentation, and analysis
Strong analytical skills, including pulling numbers, running cohort analysis, and explaining stage conversion
Track record of running structured testing programs across sequences, timing, and messaging
High agency, low ego, and bias for action in ambiguous environments
Comfort building and automating processes with Notion and AI tools
Excellent writing skills
Primarily in-office availability in San Francisco or Santa Clara

Benefits

Comp & perks

Highly competitive base salary and bonus structure
Early-stage equity
Health coverage
Dental coverage
Vision coverage
Generous paid time off (PTO)
Additional benefits supporting how you work
Career advancement paths
Dedicated mentorship opportunities
Continuous professional development and skill enhancement
Collaborative, innovative, and fast-paced work environment
Equal opportunity employer
Accommodations throughout the application process