Reevo

Marketing

• Build lifecycle marketing at Reevo from the ground up
• Map communication across the journey from cold outbound through renewal and expansion
• Own lifecycle strategy, tooling, copy, and results
• Own outbound sequencing, copy, targeting, and deliverability
• Work with Sales to align representative and marketing communications
• Build prospect and lead nurture programs, including re-engagement of cold leads
• Measure nurture programs by pipeline contribution
• Design customer onboarding communications and milestones to accelerate time to value
• Own activation rates for onboarding
• Use product usage and CRM data to drive engagement, identify expansion opportunities, and feed upsell pipeline to Sales and Customer Success
• Orchestrate email, in-app, and other effective channels using journey logic, segmentation, and suppression rules
• Build reporting to measure performance at each lifecycle stage
• Use AI tools, including Reevo, to multiply output
• Run frequent experiments across sequences, timing, and messaging
• Measure lifecycle work against activation, retention, and pipeline

Builder – Founding Lifecycle Marketing Leader