Founding Product Marketer

Reflow

. Develop Reflow’s product marketing strategy, positioning, and messaging .

Posted 11/6/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy, positioning, and messaging, with a strong focus on B2B SaaS environments. Capable of executing integrated campaigns and developing content strategies that drive engagement and conversion.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing StrategyContent CreationCampaign ManagementSaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentLaunch ManagementShort-Form WritingLong-Form WritingData-Driven Decision MakingCompetitive IntelligenceCustomer SegmentationContent StrategySales Enablement

Soft Skills

Trust BuildingGoal SettingAdaptabilityCollaborationAuthenticity

Tools & Technologies

Modern Marketing ToolsAI for Content CreationVideo Production ToolsDesign SoftwareSales Enablement Tools

Industry Keywords

SaaSEarly-Stage StartupsSeed to Series AB2B MarketingIntegrated Campaigns

About the role

Key responsibilities & impact

Develop Reflow’s product marketing strategy, positioning, and messaging
Communicate Reflow’s product and benefits to its target audience
Create copy and content across marketing channels, including email and web
Plan and execute product launches, including strategy, messaging, channel strategy, and measurement
Plan and run integrated campaigns with the founders and sales, building the marketing function from scratch
Create lifecycle content and messaging for email drip campaigns
Own content strategy and create thought leadership, benchmarks, case studies, and landing pages
Create customer-specific content and own case studies and showcase landing pages
Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing
Shadow founders on demos and own demo flows, pitch materials, battlecards, and use-case stories
Define ICPs and use cases using customer and market data
Map the competitive landscape and develop differentiation for sales and marketing
Own distribution plans for marketing assets, including benchmarks, thought leadership, and review sites such as G2
Ghostwrite thought leadership for founders

Requirements

What you’ll need

2+ years of B2B marketing experience, with a focus on product marketing
Hands-on experience in the 0-1 build
Experience in SaaS, ideally in a sales-led motion
Core competencies in positioning, messaging, and launch management
Understanding of campaign, channel, content, and communications strategy
Short-form and long-form writing experience, with examples of writing
Ability to set short-term and long-term goals for prioritization and impact
Comfort with or ability to quickly learn modern tools and AI for competitive intelligence, content creation/video, sales enablement, design, and related work
Ability to develop strategy and execute simultaneously
Technical aptitude to learn a technical product deeply enough to demo and explain it independently
Experience at early-stage startups from Seed to Series A
Data-driven approach using customer conversations, surveys, and website data to refine ICP and messaging
Authentic, modern approach and willingness to do the homework
Ability to build trust quickly and follow through on time
Enterprise experience (bonus)
Experience taking a company from Seed to Series A (bonus)
Former founder experience (bonus)

Benefits

Comp & perks

Competitive pay based on the market and where you’re located
Opportunity to work directly with the founder
Opportunity to grow into a marketing leadership role as the team scales
Opportunity to shape the product roadmap with market and customer insights
Opportunity to define a new category’s market positioning, story, and voice
Opportunity to directly drive pipeline through sales partnership and customer stories