Reflow

Product Marketing

• Develop Reflow’s product marketing strategy, positioning, and messaging
• Communicate Reflow’s product and benefits to its target audience
• Create copy and content across marketing channels, including email and web
• Plan and execute product launches, including strategy, messaging, channel strategy, and measurement
• Plan and run integrated campaigns with the founders and sales, building the marketing function from scratch
• Create lifecycle content and messaging for email drip campaigns
• Own content strategy and create thought leadership, benchmarks, case studies, and landing pages
• Create customer-specific content and own case studies and showcase landing pages
• Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing
• Shadow founders on demos and own demo flows, pitch materials, battlecards, and use-case stories
• Define ICPs and use cases using customer and market data
• Map the competitive landscape and develop differentiation for sales and marketing
• Own distribution plans for marketing assets, including benchmarks, thought leadership, and review sites such as G2
• Ghostwrite thought leadership for founders

Explore Founding Product Marketer at Reflow. Review requirements and application details.

Open roles

Founding Product Marketer