Refraction Point

Sales

• Establish LimaCharlie’s first repeatable outbound sales motion into its MSSP/MDR ideal customer profile
• Define customer segmentation, messaging, sales process, pipeline discipline, and expansion playbook
• Systematically find, educate, win, and grow durable, high-ACV customers
• Lead strategic conversations with technical and business buyers about service differentiation, analyst leverage, AI-enabled operations, and modern security-stack economics
• Personally create pipeline and close early strategic accounts
• Hire and lead the sales organization once the sales motion is proven

Head of Sales