Marketing Channel Strategist – Next Best Action

Regions Bank

. Grow and evolve understanding of channels and channel business objectives; serve as partner and advocate .

Posted 10/6/2026full-timeUnited StatesMid-LevelSenior💰 $83,954 - $112,670 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing channel marketing strategies, utilizing data-driven insights to optimize performance and enhance customer engagement. Proficient in collaborating with cross-functional teams to drive program success and stakeholder alignment.

Highest-signal resume keywords

Channel Marketing Strategy DevelopmentData Analysis and Insights PresentationStakeholder Alignment and CommunicationMarketing Technology ProficiencyProject Management and Planning

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Channel Strategy DevelopmentMarketing Tactics ImplementationPerformance Metrics TrackingDecisioning Program CapabilitiesTest-and-Learn StrategiesData-Driven PlanningResearch and Data Analysis

Soft Skills

Strong Verbal CommunicationStrong Written CommunicationOrganizational SkillsSelf-MotivationWork Ethic

Tools & Technologies

Microsoft Office SuiteDigital Marketing ToolsMarketing Technology Platforms

Industry Keywords

BankingSalesCustomer EngagementPersonalizationCustomer Journeys

About the role

Key responsibilities & impact

Grow and evolve understanding of channels and channel business objectives; serve as partner and advocate
Assist in developing channel strategies and marketing tactics, including one-to-one personalization and customer journeys
Collaborate with Marketing, Marketing Technology, Channel Owners, Channel Leads, and Channel Subject Matter Experts
Identify, document, and implement Decisioning Program capabilities and marketing strategies across channels
Articulate Decisioning Program development needs and ensure implementation and communication plans are in place
Review and solicit feedback on customer and banker experiences with the Decisioning Program
Review, prioritize, and recommend features, functions, and process improvements to program leadership
Develop requirements, dependencies, and operational needs for channel roles, functions, and capabilities
Adapt channel marketing strategies based on performance metrics and analytics
Define, implement, and deliver program success metrics and insights; track performance against goals and budget
Develop test-and-learn strategies to test opportunities and evaluate marketing strategy value
Facilitate intake, assessment, and implementation planning for decisioning, personalization, and customer engagement capabilities
Apply systems thinking to identify cross-channel impacts, dependencies, and optimization opportunities
Drive stakeholder alignment by evaluating tradeoffs, resolving ambiguities, and communicating recommendations

Requirements

What you’ll need

Bachelor's degree in a related field
Five (5) years of experience in marketing, banking or sales
Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives
Ability to develop plans which are data and research driven, founded in strong assumptions, and which have a positive return on investment
Ability to research, analyze data, and derive facts
Extensive planning skills: ability to manage multiple initiatives, planning the details while seeing, and working toward the big picture
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Benefits

Comp & perks

Annual discretionary bonus plan
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program