Account Executive, Accounting & Bookkeeping

Relay

. Own the full sales cycle for new Accounting & Bookkeeping partnerships from discovery through signed pilot agreement .

Posted 10/5/2026full-timeToronto • CanadaJuniorMid-Level💰 CA$141,000 - CA$183,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full sales cycle management, particularly within the fintech and accounting sectors, leveraging consultative selling techniques and strategic account-based prospecting. Proficient in utilizing CRM software and sales tools to enhance outreach and partner engagement.

Highest-signal resume keywords

Full Sales Cycle ExperienceConsultative Selling ApproachStrategic Account-Based ProspectingProficiency with CRM SoftwareExperience in Fintech or Accounting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementConsultative SellingAccount-Based ProspectingPartnership SalesSales Pipeline GenerationProduct Knowledge in Accounting SoftwareAI Utilization for ProspectingSpanish Proficiency

Soft Skills

Interpersonal SkillsGrowth MindsetAdaptabilityMentoring

Tools & Technologies

SalesforceOutreachZoomInfo

Industry Keywords

FintechAccountingBookkeepingSMBsNeobankQuickBooks OnlineXeroGusto

About the role

Key responsibilities & impact

Own the full sales cycle for new Accounting & Bookkeeping partnerships from discovery through signed pilot agreement
Run consultative discovery with firm owners and partners
Position Relay's digital banking platform against accounting and bookkeeping firms' operational problems
Build mutual action plans to generate first client referrals and drive early activation
Enable firms to introduce and onboard Relay to their clients
Prospect target firms using account-based research and outbound activity, with BDR support
Hand off engaged and activated partners to Account Management
Develop expertise in Relay's product and the accounting ecosystem, including QuickBooks Online, Xero, and Gusto
Improve the Accounting & Bookkeeping channel playbook
Collaborate cross-functionally with Business Development, Marketing, Risk, Customer Experience, Revenue Operations, and Sales Enablement
Mentor or coach junior team members

Requirements

What you’ll need

2+ years of full sales cycle experience
Experience ideally in fintech or selling to SMBs, accountants, or bookkeepers
Consultative, discovery-led, value-based selling approach
Experience with longer, multi-threaded partnership sales
Strategic account-based prospecting and outbound pipeline generation experience
Willingness to travel to conferences and firm visits
Proficiency with CRM software and sales tools such as Salesforce, Outreach, and ZoomInfo
Active use of AI to improve prospecting efficiency, personalize outreach, and improve sales effectiveness
Strong interpersonal skills, growth mindset, and adaptability
Experience with fintech, accounting software, or a neobank is a bonus
Experience selling through a channel, partner, or referral motion is a bonus
Experience working with SMBs in North America is a bonus
Spanish proficiency is a bonus
Legally authorized to work in Canada
Successful background check and employment verification through Certn required for employment
Able to join the Toronto office three days a week (Tues/Weds/Thurs)

Benefits

Comp & perks

Compensation growth tied to impact, not limited to an annual review cycle
Opportunity to make a huge impact building solutions reaching small businesses across North America
Professional development and support for candidates growing into the full scope of the role
Opportunity to attend conferences and firm visits
Diverse and inclusive workplace
Accommodations available during the hiring process