CRM & Lifecycle Lead

Releaf

. Carry out a full content and copy audit across all email and SMS communications .

Posted 9/15/2026full-timeUnited KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing within healthcare, focusing on patient communication strategies and compliance. Proficient in managing email and SMS campaigns using Klaviyo, with strong writing and design skills to enhance patient engagement.

Highest-signal resume keywords

CRM ManagementLifecycle MarketingKlaviyo ExperienceCompliance ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content AuditEmail DesignSMS Campaign ManagementPerformance ReportingDatabase Management

Soft Skills

CollaborationStrong Writing SkillsCreative Design Skills

Tools & Technologies

KlaviyoSMS Platform

Industry Keywords

HealthcareHealthtechB2C EnvironmentSubscription RetentionPatient Lifecycle

About the role

Key responsibilities & impact

Carry out a full content and copy audit across all email and SMS communications
Redesign and build on-brand emails
Lead migration to consolidate CRM platforms alongside developers
Own the patient lifecycle across email and SMS from onboarding through reorder and retention
Build and manage flows and campaigns in Klaviyo and the SMS platform
Test, measure, and report on performance and next steps
Manage deliverability and maintain a clean database
Grow the Releaf+ subscription and increase patient value over time
Collaborate with Growth, Patient Support, and Clinical teams
Ensure communications remain compliant
Rewrite email and SMS content and copy with support from the Patient Education & Content Lead
Own Releaf's patient communications strategy end to end

Requirements

What you’ll need

Ideally 3+ years of experience in CRM, lifecycle marketing, or retention within healthcare, healthtech, or a regulated B2C environment
3+ years in CRM, lifecycle, or retention marketing
Strong writing and design skills
Ability to rebuild copy, content, and design for communications
Experience leading a platform migration, hands-on or closely with developers
Experience with Klaviyo and SMS
Confidence with data and ability to pull reports and act on them
Experience in healthcare, healthtech, wellness, or subscription brands
Experience working within compliance requirements
Nice to have: subscription or membership retention experience
Nice to have: experience migrating or consolidating platforms

Benefits

Comp & perks

Informal remote meeting as part of the application process
Inclusive employer committed to diversity and inclusion
Reasonable adjustments throughout the recruitment process
Remote-first work arrangement with occasional in-person meetings