Head of CRM

Releaf

. Own Releaf's retention strategy across patient activation, engagement, subscription growth, and churn reduction .

Posted 10/28/2026full-timeRemote • United KingdomLead💰 £70,000 - £85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retention strategy, patient lifecycle communications, and subscription marketing within the digital health sector. Proven ability to analyze retention metrics and collaborate cross-functionally to enhance patient engagement and loyalty.

Highest-signal resume keywords

Retention Strategy OwnershipCRM Strategy DevelopmentSubscription Marketing ExperienceAnalytical SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retention Metrics ImprovementChurn ReductionPatient ActivationEngagement StrategyLTV AnalysisData-Driven Decision MakingLifecycle MarketingCommercial AcumenBusiness Case DevelopmentPatient Communications

Soft Skills

Cross-Functional CollaborationRelationship BuildingCommunication SkillsTeam DevelopmentStrategic Thinking

Tools & Technologies

CRM SystemsData Analytics ToolsMarketing Automation PlatformsUX Testing ToolsPatient Support Systems

Industry Keywords

Digital HealthHealthtechSubscription BusinessRegulated IndustryPatient Engagement

About the role

Key responsibilities & impact

Own Releaf's retention strategy across patient activation, engagement, subscription growth, and churn reduction
Lead the ongoing development of Releaf+, the subscription model, ensuring patient value and commercial performance
Develop and manage loyalty mechanics, refer-a-friend programmes, and retention incentives
Partner with the Brand Team to market and communicate retention products, including the Releaf medical cannabis card, Releaf Protect, and free legal support for Releaf+ patients
Build proactive intervention programmes to identify and address early signs of patient drop-off
Develop and execute patient communications across the full lifecycle, from onboarding through long-term retention
Ensure CRM activity is data-led, segmented, and aligned with retention goals
Maintain alignment between patient communications and operational changes, including medication, formulary, and patient support updates
Collaborate with CRO and UX teams to test and optimise pre-payment and post-login patient experiences
Connect CRO activity to retention outcomes using retention data and UX insight
Build relationships with Clinical, Dev, Operations, and Patient Support teams
Bridge operational changes and patient-facing communications
Partner with the Head of Performance Marketing on acquisition-to-retention handoff, patient quality, and LTV
Report retention performance and surface insights to the Marketing Director and senior stakeholders
Report directly to the Marketing Director and lead a team of 5

Requirements

What you’ll need

Proven experience in a senior growth, retention, or lifecycle marketing role, ideally in a digital health, healthtech, or subscription business
Track record of owning and improving retention metrics, including churn, LTV, activation, and engagement
Strong understanding of CRM strategy and patient or customer lifecycle communications
Experience marketing subscription products or membership programmes, including auditing and rebuilding what isn't working
Commercial acumen, including building business cases, setting goals, and accountability for outcomes
Experience collaborating cross-functionally with clinical, operational, and commercial teams
Experience working in a regulated industry
Strong analytical skills and ability to translate data into clear strategy for non-technical stakeholders
Experience leading and developing a small team

Benefits

Comp & perks

Inclusive environment where everyone feels valued, respected, and able to do their best work
Reasonable adjustments throughout the recruitment process