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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in UX and web design, focusing on mobile-first, accessible landing pages and performance creative. Proficient in using data-driven insights to optimize user experiences and ensure compliance with advertising regulations.
Highest-signal resume keywords
UX DesignLanding Page OptimizationFigma ProficiencyAdobe Creative SuiteGA4 Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User FlowsWireframingPrototypingMotion GraphicsHTML/CSSCRO ToolsTypographyLayout DesignShort-Form EditingInformation Hierarchy
Soft Skills
Stakeholder ManagementIterative DesignQuality AssuranceCreative Problem-SolvingCollaboration
Tools & Technologies
GA4HotjarMicrosoft ClarityVWOWebflowFramerAfter EffectsPremiere
Industry Keywords
Performance MarketingPaid MediaHealthcare ExperienceAdvertising RegulationsDigital Out-Of-Home
Tech Stack
Tools & technologiesAssembly
About the role
Key responsibilities & impact- Own UX and design of paid media landing pages end to end, from user flows, wireframes and prototypes through final designs and live-page QA
- Design mobile-first, fast and accessible pages guiding users from ad click through booking a consultation
- Plan and run a continuous landing-page testing roadmap covering layouts, messaging, forms, page structure and offers
- Use GA4, heatmaps and session recordings to identify user behaviour and drop-offs and inform iterations
- Build and maintain a landing-page design system and component library
- Work with developers and partners to ensure pages are accurately built and maintain live-page quality
- Produce static and video creative for Meta and other paid channels
- Collaborate with the Paid Social Specialist on creative testing roadmaps using briefs and performance data
- Edit and produce short-form video, including UGC assembly and motion-designed pieces with sound and subtitles
- Adapt creative for display, YouTube, TikTok and digital out-of-home as channels expand
- Ensure consistency between ad and landing-page messaging
- Ensure ads and pages comply with sector advertising regulations and collaborate with the compliance team on reviews and amendments
- Build and maintain templates and brand assets
- Maintain brand consistency across channels while adapting to channel requirements
- Stay current with platform formats, UX best practices and effective creative approaches
- Report to the Head of Performance Marketing and work within the performance team alongside Paid Search and Paid Social Specialists
Requirements
What you’ll need- At least 3 years' professional design experience (ideally 5), covering both UX or web design and paid or performance creative
- A portfolio showing landing pages or web journeys owned, with results if available, and paid social creative that ran
- Solid UX fundamentals: user flows, wireframing, prototyping, information hierarchy, and mobile-first, accessible design
- Hands-on experience testing and optimising landing pages and ad creative, with an understanding of why hooks or pages work
- Strong static and motion craft: typography, layout, hierarchy, motion graphics and short-form editing
- A scientific approach to performance data
- Ability to produce high output and iterate without losing quality
- Comfortable juggling briefs from several stakeholders and pushing back when briefs are unclear
- Proficient in Figma and Adobe Creative Suite, including Photoshop and Illustrator, plus After Effects or Premiere
- Experience in a highly regulated industry is desirable; healthcare experience is a significant advantage
- Comfortable with GA4 and CRO tools such as Hotjar, Microsoft Clarity or VWO
- Able to build or edit pages using HTML/CSS or tools such as Webflow, Framer or AI site builders
- Familiarity with AI creative tools is desirable
- Experience designing for display, YouTube, TikTok or digital out-of-home is desirable
- Portfolio link required with application
