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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in direct-response copywriting techniques, including hooks, VSLs, and lead-capture pages, while leveraging analytical skills to optimize content performance. Proficient in utilizing AI tools for content creation and adaptation, with a strong focus on audience research and engagement.
Highest-signal resume keywords
Direct-Response CopywritingContent Strategy DevelopmentPerformance Metrics AnalysisAI Tools ProficiencyNative Portuguese Speaker
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingLead-Capture PagesVideo ScriptsEmail MarketingContent Performance AnalysisMarket ResearchAd WritingSales PagesVSLsAudience Research
Soft Skills
Analytical AbilityCollaborationAdaptability
Tools & Technologies
ClaudeChatGPT
Industry Keywords
Digital ProductsProduct LaunchesPerformance-Focused Social MediaMarketing MetricsContent Calendar
About the role
Key responsibilities & impact- Study each client in detail, including their offer, target audience, positioning, voice and tone, and competitors
- Conduct weekly market and reference research to create tailored scripts
- Plan the organic content strategy and calendar focused on attracting and qualifying leads
- Write high-converting ads, including hooks, scripts, and copy, and optimize top-performing creatives
- Write lead-capture landing pages and VSLs, ensuring narrative alignment with campaigns
- Develop strategic newsletters and email marketing sequences
- Analyze content performance metrics weekly and implement continuous improvements
- Coordinate deliverables with the paid media and web development teams
Requirements
What you’ll need- At least 2 years of experience in copywriting or performance-focused social media, preferably in agencies, digital products, or product launches
- Portfolio required, including ads, video scripts, and at least one landing page, with performance data whenever possible
- Advanced knowledge of direct-response copywriting techniques, including hooks, VSLs, lead-capture and sales pages, and emails
- Analytical ability to research audiences, objections, pain points, and market benchmarks
- Ability to interpret basic marketing and paid media metrics, including CTR, CPL, reach, and retention
- Advanced proficiency with AI tools such as Claude and ChatGPT for research and writing, with the ability to humanize content and remove an AI-generated tone
- Native Portuguese speaker, with the ability to adapt content for European Portuguese
- Intermediate English proficiency for reading and researching references