Paid Media Analyst

Relou RH

. Develop and execute media plans, aligning tactics, campaigns, and strategic budget allocation .

Posted 11/3/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms such as Meta Ads and Google Ads, with a strong analytical ability to interpret performance metrics and provide actionable insights. Proficient in media planning, budget management, and client reporting, ensuring effective communication and strategic alignment.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads OptimizationGoogle Analytics 4 (GA4)Media PlanningBudget Reconciliation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance AnalysisConversion TrackingData InterpretationBudget Variance CorrectionExcel ProficiencyGoogle Sheets ProficiencyReport PreparationLead Quality InvestigationAccount Management

Soft Skills

Highly OrganizedAttention to DetailDeadline ManagementProactive PrioritizationClient Communication

Tools & Technologies

ClickUpMeta AdsGoogle AdsGoogle Analytics 4TikTok AdsLinkedIn Ads

Industry Keywords

Digital MarketingMedia PlanningCampaign OptimizationPerformance MetricsLead Volume

About the role

Key responsibilities & impact

Develop and execute media plans, aligning tactics, campaigns, and strategic budget allocation
Set up, manage, and optimize Meta Ads and Google Ads campaigns with an ongoing focus on conversion efficiency
Manage multiple accounts simultaneously, balancing different objectives, audiences, and timelines
Monitor investments daily through dashboards, ensuring consistency among planned, configured, actual, and projected spend at period-end
Investigate fluctuations in metrics and lead volume/quality, identifying root causes and implementing rapid corrective actions
Prepare and present analytical reports for clients, translating metrics into clear diagnoses and actionable recommendations
Document optimizations and learnings, maintaining a consistent history for each account under your responsibility
Proactively manage priorities and deadlines, anticipating potential risks that could compromise targets

Requirements

What you’ll need

Proven hands-on experience managing, monitoring, and optimizing campaigns on Meta Ads and Google Ads
Strong experience in media planning, daily budget reconciliation, spend projections, and correcting budget variances
Analytical ability to investigate fluctuations in performance, lead volume, and lead quality, basing decisions on data
Skilled in preparing, thoroughly reviewing, and presenting performance reports to clients
Proficiency in Google Analytics 4 (GA4) and conversion tracking
Proficiency in Excel or Google Sheets for cross-referencing and analyzing operational metrics
Intermediate or technical English for understanding documentation and tools
Highly organized, with the ability to manage multiple accounts simultaneously while maintaining attention to detail and strict adherence to deadlines
Previous experience in a digital marketing agency environment
Familiarity with TikTok Ads and LinkedIn Ads
Experience using ClickUp for demand and process management
Bachelor’s degree completed or in progress in Engineering, Statistics, Data Science, Information Systems, Business Administration, or a related field