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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Performance Marketing and Growth strategies, with a strong focus on data-driven decision-making and campaign optimization. Proficient in managing paid media initiatives and analyzing performance metrics to enhance client results.
Highest-signal resume keywords
Performance MarketingMeta AdsGoogle AdsCRM KnowledgeGrowth Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCustomer Acquisition StrategiesCampaign OptimizationKPI MonitoringA/B TestingSales Funnel ManagementDemand GenerationRetention StrategiesDashboard BuildingMarketing Metrics Tracking
Soft Skills
Analytical SkillsStrategic MindsetOrganizational SkillsResults-Oriented Approach
Tools & Technologies
KommoCRM SystemsMarketing Automation Tools
Industry Keywords
Digital MarketingMarketing AgencyClient Results ImprovementSales ProcessesOperational Strategies
About the role
Key responsibilities & impact- Develop Performance Marketing and Growth strategies for the agency’s clients
- Plan, execute, and monitor paid media and demand generation initiatives
- Analyze performance indicators and recommend continuous improvements
- Develop customer acquisition, conversion, and retention strategies
- Monitor and optimize campaigns in Meta Ads and Google Ads
- Identify growth and account scalability opportunities
- Conduct strategic alignment meetings with clients and the internal team
- Monitor sales funnels, CRM, and commercial processes
- Develop data- and KPI-driven action plans
- Lead tests, experiments, and optimizations focused on Growth Marketing
- Prepare analyses and recommendations to improve client results
- Contribute to the continuous improvement of internal processes and operational strategies
Requirements
What you’ll need- Experience in Performance Marketing and Digital Marketing
- Previous experience working at a marketing agency
- Advanced knowledge of Meta Ads and Google Ads
- Experience with local businesses and customer acquisition strategies
- Knowledge of CRM and sales processes, preferably Kommo
- Strong analytical skills and the ability to make data-driven decisions
- Strategic, organized, and results-oriented mindset
- Experience tracking and analyzing marketing and sales metrics
- A degree in Marketing, Advertising, Business Administration, or a related field is a plus
- Experience in Growth Marketing is a plus
- Knowledge of marketing and sales automation and integrations is a plus
- Experience building dashboards and monitoring KPIs is a plus
- Experience with A/B testing and campaign optimization processes is a plus
- Knowledge of retention strategies, LTV, and results scalability is a plus