B2B Appointment Setter – Outbound Sales Executive

Remote Choice

. Make outbound calls to business owners and senior decision-makers using pre-qualified prospect lists .

Posted 10/23/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B outbound calling and appointment setting, with a strong focus on engaging senior decision-makers and understanding business challenges. Proficient in using CRM systems for managing sales activities and reporting.

Highest-signal resume keywords

B2B Outbound Calling ExperienceAppointment SettingCRM System ProficiencyStrong Communication SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Appointment SettingTelemarketingBusiness DevelopmentSales Activity ManagementStructured Call Script Usage

Soft Skills

Strong Listening SkillsPositive AttitudeConfidence in EngagementAttention to Detail

Tools & Technologies

CRM Systems

Industry Keywords

B2B ServicesFinancial ServicesConsultancySME EngagementBusiness Challenges

About the role

Key responsibilities & impact

Make outbound calls to business owners and senior decision-makers using pre-qualified prospect lists
Follow up with prospects who have previously received introductory email communications
Use a structured call script to introduce the service and establish interest
Ask relevant questions to understand business challenges, particularly around financial planning, cash flow, profitability, and growth
Identify suitable prospects and book qualified 30-minute introductory meetings with senior consultants
Manage appointment scheduling and ensure accurate diary bookings
Record all call activity, conversations and outcomes in the CRM on the same day
Provide concise daily activity reports covering calls made, conversations held, and appointments secured
Maintain a professional, consultative approach throughout every interaction

Requirements

What you’ll need

Previous experience in B2B outbound calling, appointment setting, telemarketing or business development
Excellent spoken English, with clear communication and an easily understood telephone manner
Confidence engaging business owners, directors, and senior decision-makers
Ability to follow a structured script while keeping conversations natural and engaging
Strong listening skills and the ability to ask relevant, thoughtful questions
Experience using CRM systems to record and manage sales activity
Excellent organisation, attention to detail and reliable reporting
A resilient, positive attitude towards outbound calling and prospecting
Previous appointment-setting experience within professional or financial services (desirable)
Experience promoting business consultancy, coaching, training or other B2B services (desirable)
Familiarity with engaging SME owners and understanding common business challenges (desirable)
A proven track record of consistently booking qualified appointments (desirable)

Benefits

Comp & perks

Prospect lists and relevant background information
Structured calling script and clear qualification criteria
Guidance on common objections and appropriate responses
Access to the necessary CRM and appointment-booking processes
Ongoing feedback and support to improve appointment-setting performance