Conversion Rate Optimisation, CRO Consultant

Remote Choice

. Take full ownership of the end-to-end conversion rate optimization strategy across four main websites .

Posted 9/23/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Conversion Rate Optimization (CRO) strategies for ecommerce platforms, leveraging data analysis and A/B testing to enhance user experience and drive sales growth. Proficient in utilizing Google Analytics 4 (GA4) and collaborating with cross-functional teams to implement effective solutions.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)Google Analytics 4 (GA4)A/B TestingUX/UI Best PracticesData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationA/B TestingData AnalysisHTMLCSSJavaScriptWeb Performance MetricsStatistical MethodsEcommerce StrategyBehavioral Tools

Soft Skills

Analytical ThinkingCuriosityCollaborationCommunication

Tools & Technologies

Google Analytics 4HeatmapsSession RecordingsCRO DashboardsCommercial Testing Tools

Industry Keywords

EcommerceB2CB2BCore Web VitalsCustomer Acquisition Cost (CAC)

About the role

Key responsibilities & impact

Take full ownership of the end-to-end conversion rate optimization strategy across four main websites
Increase ecommerce conversion percentage, lower customer acquisition costs (CAC), and maximize ROI of existing traffic
Submit a monthly report for each site showing analysis results, actions taken to improve conversion, and increases in conversion percentage based on orders/purchases versus traffic
Research, create, and install an improved and intuitive search bar for all four websites
Create improved filters to make the customer journey as simple and intuitive as possible
Create a strategy to sell more products across a broader product range and address the concentration of sales among top products
Analyze best-performing product content pages across desktop and mobile and replicate effective approaches across other products
Conduct continuous quantitative audits via GA4 and qualitative research using session recordings, heatmaps, and exit surveys
Own and maintain a prioritized A/B and multivariate testing roadmap tied to core commercial KPIs
Collaborate with UI/UX designers and front-end developers to implement experimental concepts
Set up, launch, and monitor A/B tests using commercial testing tools
Evaluate test results using statistical methods and confirm confidence levels before deploying winners
Maintain CRO dashboards and communicate learnings to the wider business, explaining user behavior

Requirements

What you’ll need

3+ years managing CRO programs specifically for high-growth B2C/B2B ecommerce platforms
Deep expertise in Google Analytics 4 (GA4) and its checkout funnels, alongside behavioural tools
Hands-on experience using A/B testing
Strong understanding of UX/UI best practices
Knowledge of web performance metrics, including Core Web Vitals
Basic knowledge of HTML/CSS/JavaScript to assist with test setups
Highly analytical and comfortable with data science/statistics
Inherently curious about consumer psychology

Benefits

Comp & perks

Remote work arrangement