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Digital Search Specialist – PPC, SEO
Remote Choice. Deliver day-to-day SEO activity across multiple client websites .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and PPC strategies, with a strong focus on technical SEO, Google Ads, and performance monitoring using tools like GA4 and Google Search Console. Capable of delivering high-quality results while managing multiple client accounts and collaborating effectively within cross-functional teams.
Highest-signal resume keywords
SEO Strategy ImplementationGoogle Ads ManagementGA4 ProficiencyTechnical SEO KnowledgePerformance Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOPPCOn-Page OptimisationKeyword ResearchContent OptimisationTechnical SEOCROLanding Page OptimisationData AnalysisPerformance Tracking
Soft Skills
Attention to DetailEffective CommunicationTime ManagementCollaborationOutcome-Driven
Tools & Technologies
Google AdsGA4Google Search ConsoleAdvertising PlatformsAI-Influenced Search Tools
Industry Keywords
B2BB2CCross-Functional TeamPod StructureSearch Behaviour
About the role
Key responsibilities & impact- Deliver day-to-day SEO activity across multiple client websites
- Implement technical SEO recommendations with the web team
- Carry out on-page optimisation, including metadata, internal linking and content improvements
- Support content performance through keyword research, intent mapping and optimisation
- Monitor rankings, traffic and engagement and identify improvement opportunities
- Build, manage and optimise Google Ads campaigns
- Test keywords, ads, audiences and landing pages to improve performance
- Monitor budgets, bids and performance for efficient spend and return
- Align paid activity with organic search and wider campaigns
- Apply AIO and GEO principles to SEO and content delivery
- Support optimisation for generative search experiences, summaries and answer-driven discovery
- Monitor AI-influenced search changes and provide practical recommendations
- Monitor performance using GA4, Google Search Console and advertising platforms
- Track KPIs and flag issues or opportunities
- Provide performance feedback to the pod and Pod Lead
- Use data to inform decisions and prioritise activity
- Work as an embedded specialist within a pod alongside content, web and client services
- Deliver agreed actions on time and to a high standard
- Contribute search insight to pod discussions and planning
- Support continuous improvement in processes, documentation and ways of working
- Perform other duties as assigned
Requirements
What you’ll need- Proven hands-on experience delivering SEO and PPC
- Strong working knowledge of Google Ads, GA4 and Google Search Console
- Practical understanding of modern search behaviour and AI-influenced results
- Ability to manage multiple priorities across different client accounts
- High attention to detail and pride in delivery quality
- Agency experience with B2B/B2C clients (desirable)
- Experience working within a pod or cross-functional team (desirable)
- Familiarity with technical SEO concepts and website platforms (desirable)
- Understanding of CRO and landing page optimisation (desirable)
- Ability to work closely with a variety of personality types and communicate effectively across the organisation
- Commercially aware and outcome-driven
Benefits
Comp & perks- Remote work arrangement