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Marketing Specialist
Remote Raven. Manage day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for B2B and B2C brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media marketing across multiple platforms, including content creation, scheduling, and performance analysis. Proficient in graphic design and video editing tools to enhance brand engagement and communication.
Highest-signal resume keywords
Social Media MarketingContent CreationCanva ProficiencyCapCut ProficiencyContent Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent SchedulingGraphic DesignVideo EditingContent AnalysisEmail MarketingTrend MonitoringEngagement TrackingBrand PositioningContent Repurposing
Soft Skills
Proactive CommunicationCreative SensibilityIdea Generation
Tools & Technologies
CanvaCapCutSubstackInstagramFacebookLinkedInTikTok
Industry Keywords
B2B MarketingB2C MarketingContent FormatsAlgorithm UnderstandingContent Performance
About the role
Key responsibilities & impact- Manage day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for B2B and B2C brands
- Plan, create, schedule, and publish platform-specific content
- Manage content calendars across multiple brands
- Adapt messaging and creative approaches for different platforms and audiences
- Support the launch and growth of a new TikTok channel
- Design graphics, carousels, stories, reels, and short-form videos using Canva and CapCut
- Edit short-form video content with captions, transitions, music, and on-screen text
- Maintain brand-specific design templates and visual standards
- Repurpose content across platforms
- Support creation, formatting, and publishing of Substack newsletters
- Track subscriber engagement and open rates
- Monitor trends, algorithm changes, content formats, and competitor activity
- Present trend observations and content ideas proactively to the Marketing Manager
- Participate in marketing planning conversations
- Manage LinkedIn company pages, publishing, engagement, thought leadership, industry commentary, and brand positioning
- Track and analyze engagement, reach, follower growth, and content performance
- Prepare performance summaries and recommendations for the Marketing Manager
- Grow toward ownership of content strategy, campaign planning, and cross-brand marketing initiatives
Requirements
What you’ll need- Full time role
- 100% Remote
- Proven experience in social media marketing across Instagram, Facebook, and LinkedIn
- Hands-on proficiency in Canva for graphic design and content creation
- Hands-on proficiency in CapCut or a comparable short-form video editing tool
- Strong understanding of platform content formats, algorithms, and best practices
- Experience creating or managing content on TikTok, or demonstrated understanding of TikTok content strategy
- Experience with Substack or comparable email/newsletter platforms
- Genuine creative sensibility
- Proactive communication and idea generation
- Ability to manage content calendars and posting schedules across multiple brands simultaneously