Google Ads Specialist

Remote Talent LATAM

. Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing.

Posted 10/14/2026full-timeRemote • NicaraguaJuniorMid-Level💰 $3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns, with a strong focus on lead generation metrics such as CPL and CPA. Proficient in using Google Analytics 4 for performance analysis and optimization recommendations.

Highest-signal resume keywords

Google Ads ManagementLead Generation OptimizationGoogle Analytics 4 (GA4)Bidding StrategiesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsLead GenerationCost Per Lead (CPL)Cost Per Acquisition (CPA)Keyword ResearchAudience ResearchCampaign OptimizationConversion TrackingPerformance ReportingData Analysis

Soft Skills

Attention to DetailOrganizational SkillsProactive CommunicationCollaborationTime Management

Tools & Technologies

Google Analytics 4 (GA4)Google Tag Manager (GTM)

Industry Keywords

Digital MarketingPerformance MarketingHealthcare MarketingConsumer Packaged Goods (CPG)E-commerce

About the role

Key responsibilities & impact

Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing.
Execute campaign plans developed by senior account leadership, ensuring campaigns meet established KPIs and business objectives.
Monitor lead generation performance, including cost per lead (CPL), cost per acquisition (CPA), conversion volume, and lead quality.
Conduct keyword research, search term analysis, and audience research to identify opportunities for improved targeting and campaign efficiency.
Optimize bidding strategies, budgets, ad copy, and campaign settings based on performance data.
Analyze campaign performance, identify trends and areas for improvement, and provide actionable optimization recommendations.
Prepare performance reports and use Google Analytics 4 (GA4) to evaluate campaign results and understand conversion behavior.
Troubleshoot conversion tracking issues and work with internal engineering or technical teams when implementation support is needed.
Collaborate closely with Senior Account Directors and other paid media specialists to execute strategies and share performance insights.
Maintain high standards of campaign quality, accuracy, and attention to detail across approximately 5–6 client accounts.

Requirements

What you’ll need

2+ years of hands-on experience managing and optimizing Google Ads campaigns.
Strong experience with lead generation campaigns, including optimizing for CPL, CPA, conversion volume, and lead quality.
Solid knowledge of Google Ads, particularly Search campaigns, Performance Max, remarketing, and bidding strategies.
Experience managing multiple client accounts and monitoring campaign performance against established KPIs.
Proficiency in Google Analytics 4 (GA4), including interpreting reports, understanding conversion events, and troubleshooting tracking issues.
Familiarity with Google Tag Manager (GTM) and conversion tracking, particularly troubleshooting and reporting rather than implementing tracking from scratch.
Strong analytical skills and the ability to translate performance data into actionable optimizations.
Excellent attention to detail, organizational skills, and the ability to manage competing priorities.
Proactive communication skills and the ability to collaborate effectively with teammates in a remote environment.
Comfortable working in a team-based structure, receiving strategic direction from senior team members, and taking ownership of day-to-day campaign execution.
Resumes must be submitted in English.
Nice to have: Experience managing Google Ads campaigns for healthcare, medical, or other lead generation-focused businesses.
Nice to have: Experience with consumer packaged goods (CPG), consumer goods, or e-commerce brands.
Nice to have: Experience managing high-budget paid search campaigns.
Nice to have: Previous experience working at a digital marketing agency or in a performance marketing environment.

Benefits

Comp & perks

Full-time position
100% remote (LATAM)
Salary: Starting at $3,500 USD/month (negotiable based on experience).
Independent Contractor
Unlimited PTO
National holidays observed according to the employee's country of residence.
Work-from-home equipment stipend
Opportunity to work with a highly collaborative and innovative U.S.-based digital agency