Head of Paid Media

Remote Talent LATAM

. Develop and oversee paid media strategies across a diverse client portfolio, focusing on Google Ads and measurable business outcomes .

Posted 10/21/2026full-timeRemote • NicaraguaLead💰 $5,000 - $6,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and overseeing paid media strategies, particularly in Google Ads, while leading and mentoring teams to achieve measurable business outcomes. Proficient in translating performance data into actionable insights and recommendations, with strong analytical and strategic thinking capabilities.

Highest-signal resume keywords

Paid Media Strategy DevelopmentGoogle Ads ManagementLeadership in Paid MediaData Analysis and ReportingClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign Performance ManagementAnalytical SkillsStrategic ThinkingProblem-Solving Skills

Soft Skills

MentoringCoachingCommunication SkillsPresentation Skills

Tools & Technologies

AI ToolsMeta AdsCallTrackingMetricsMonday.com

Industry Keywords

Legal MarketingLead GenerationHigh-Cost-Per-Lead IndustriesU.S. Hispanic Marketing

About the role

Key responsibilities & impact

Develop and oversee paid media strategies across a diverse client portfolio, focusing on Google Ads and measurable business outcomes
Lead, mentor, and develop paid media professionals through performance reviews, coaching, and ongoing training
Monitor campaign performance, budgets, and billing accuracy to improve efficiency and profitability
Translate performance data into actionable insights, forward-looking recommendations, and clear client reporting
Test new advertising platforms, formats, and tactics, including emerging opportunities such as ChatGPT Ads
Evaluate competitors and market trends to identify opportunities for clients and the agency
Improve departmental workflows, processes, and playbooks to increase consistency, efficiency, and team performance
Report to the VP of Operations and CEO

Requirements

What you’ll need

8+ years of experience in marketing, media strategy, paid media, or performance marketing
3+ years of leadership experience managing paid media professionals
Proven agency experience managing multiple client accounts and competing priorities
Strong experience developing paid media strategies, particularly across Google Ads, with ownership of campaign performance across a large client portfolio
Strong analytical, strategic thinking, and problem-solving skills
Ability to turn data into actionable recommendations
Comfortable participating in client-facing meetings as needed, including emergency meetings
Hands-on experience using AI tools to build dashboards and reports and improve workflows
Excellent English communication and presentation skills
Native Spanish proficiency
Experience in legal marketing, lead generation, or other high-cost-per-lead industries preferred
Experience marketing to U.S. Hispanic audiences preferred
Experience with Meta Ads, CallTrackingMetrics, and Monday.com preferred
Experience testing emerging advertising channels and AI-driven marketing solutions preferred
Must reside in a Latin American (LATAM) country
Resume must be submitted in English

Benefits

Comp & perks

Performance-based bonuses included in total compensation
10 days paid time off
U.S. federal holidays observed
Remote work
Monday to Friday during U.S. business hours