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Lead Generation Specialist
Remote Talent LATAM. Research and build approved target-account lists from the existing database, LinkedIn, and other prospecting tools.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound sales and B2B lead generation, utilizing CRM tools like HubSpot Sales Hub for effective prospect management and outreach. Exhibits strong research and communication skills to engage U.S.-based prospects and drive appointment setting.
Highest-signal resume keywords
Outbound Sales ExperienceB2B Lead GenerationHubSpot Sales Hub ProficiencyCold Calling SkillsCRM Documentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound SalesLead GenerationCold CallingEmail OutreachCRM ManagementPipeline ManagementResearch SkillsAppointment SettingFollow-Up CoordinationProspect Qualification
Soft Skills
Excellent CommunicationProactive ApproachPersistent MindsetCoachable AttitudeCollaboration Skills
Tools & Technologies
HubSpot Sales HubLinkedInCRM SoftwareSales Engagement Platforms
Industry Keywords
B2B SalesProspectingSales PipelineAppointment SchedulingU.S. Market
About the role
Key responsibilities & impact- Research and build approved target-account lists from the existing database, LinkedIn, and other prospecting tools.
- Conduct outbound calls supported by personalized email outreach and appropriate LinkedIn engagement.
- Re-engage lapsed customers and connect with new prospects to identify potential business opportunities.
- Identify customer needs related to signage, graphics, printing, installation, and recurring services.
- Qualify prospects and schedule appointments within the sales team’s approved availability.
- Prepare concise appointment briefs outlining the company, contact, business needs, purchasing role, known timeline, and meeting purpose.
- Confirm appointments, follow up on no-shows, and nurture prospects who are not yet ready to move forward.
- Maintain accurate CRM records, log outreach activities the same day, and document clear next steps for active prospects.
- Build and manage outreach sequences, prioritize follow-ups, and maintain an organized prospect pipeline.
- Review appointment quality and outcomes with the sales team to improve targeting, messaging, and outreach strategies.
- During the first 30 days, establish a prospecting routine, learn to qualify opportunities, and build a pipeline, initially targeting 50 outbound touches per day including 30 calls.
- During days 31–60, increase activity toward 60 outbound touches per day including 40 calls, while improving engagement, appointment quality, and follow-up consistency.
- During days 61–90, work toward performance expectations focused on consistent outreach, qualified appointments, show rates, and accurate CRM documentation.
Requirements
What you’ll need- 2–3 years of experience in outbound sales, phone prospecting, or appointment setting for U.S.-based companies (flexible for candidates with strong relevant experience).
- Hands-on experience with HubSpot Sales Hub or a similar CRM and sales engagement platform.
- Proven experience in B2B lead generation and outbound prospecting through cold calling and email outreach.
- Experience managing lead pipelines, organizing follow-ups, and prioritizing outreach activities.
- Strong research skills, including the ability to use LinkedIn to identify and engage potential prospects.
- Excellent English communication skills and confidence speaking with U.S.-based prospects.
- A proactive, persistent, and results-driven approach, with the ability to work independently and collaborate closely with a sales team.
- A coachable mindset and willingness to adapt outreach strategies based on feedback.
- Resumes must be submitted in English.
- Candidates must reside in a Latin American (LATAM) country; candidates outside LATAM, including the U.S. and other regions, will not be considered.
Benefits
Comp & perks- Monthly compensation: $2,000–$2,500, depending on experience.
- Quarterly performance-based bonuses may be considered based on results.
- 2 weeks of PTO, accrued over time.
- 3 paid sick days.
- 6 paid U.S. holidays.