Paid Media Lead

Remote Talent LATAM

. Lead and support the paid media team, providing day-to-day guidance, mentorship, and strategic direction .

Posted 10/7/2026full-timeRemote • Argentina, Brazil, Colombia, Nicaragua, Costa RicaSenior💰 $4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Google Ads, Meta Ads, and Microsoft Ads, while providing strategic direction and mentorship to team members. Proficient in data analysis and conversion tracking using tools such as Google Analytics 4 and Google Tag Manager to drive performance improvements.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ManagementCampaign OptimizationClient-Facing ExperienceTeam Mentorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementConversion TrackingAttribution MeasurementData AnalysisBudget Management

Soft Skills

Strategic ThinkingProblem SolvingCommunicationCollaborationMentoring

Tools & Technologies

Google Analytics 4Google Tag ManagerLooker StudioMeta AdsMicrosoft Ads

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

B2B MarketingECommerceDigital MarketingHealthcare MarketingEducation Marketing

About the role

Key responsibilities & impact

Lead and support the paid media team, providing day-to-day guidance, mentorship, and strategic direction
Manage and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads, and LinkedIn
Oversee approximately 1–5 accounts, depending on complexity, budget, and client needs
Develop paid media strategies aligned with client objectives, budgets, audiences, and broader marketing goals
Review campaign strategies, account changes, reporting, and recommendations for quality and consistency
Serve as a technical resource and escalation point for complex campaign, tracking, performance, and strategy challenges
Coach and train team members, support onboarding, and contribute to departmental knowledge-sharing
Translate campaign data into clear insights and actionable recommendations for internal teams and clients
Identify opportunities to improve performance through new channels, audiences, creative approaches, tools, and processes
Build and troubleshoot conversion tracking and measurement using Google Analytics 4 and Google Tag Manager
Conduct paid media audits and contribute to strategic recommendations for existing and prospective clients
Stay current with advertising platform changes, AI developments, privacy and measurement trends, and emerging paid media opportunities
Support clients including B2B businesses, eCommerce companies, education organizations, and healthcare brands through digital marketing services

Requirements

What you’ll need

5+ years of experience in digital marketing, with significant hands-on experience managing paid advertising campaigns
Advanced experience with Google Ads and familiarity with additional platforms such as Meta Ads, Microsoft Ads, and LinkedIn Campaign Manager
Proven experience guiding, mentoring, training, or reviewing the work of paid media professionals
Experience managing or overseeing paid media budgets of $100K+
Strong understanding of paid media strategy, campaign optimization, measurement, attribution, and conversion tracking
Solid client-facing experience, with the confidence to join client conversations and clearly represent paid media strategy and the team's work
Strong analytical and strategic thinking skills, with the ability to turn campaign data into clear business insights and recommendations
A confident, proactive, and resourceful approach to solving problems and identifying new opportunities
Strong communication skills and the ability to collaborate effectively with Account Managers and other team members
Must be available to work within two hours of U.S. Central Time
Google Ads, Google Analytics, or related digital marketing certifications (nice to have)
Working knowledge of SEO, AEO, and broader search strategy (nice to have)
Experience with additional paid media platforms such as Meta Ads, Microsoft Ads, or LinkedIn Campaign Manager (nice to have)
Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics and tracking tools (nice to have)
Experience working with B2B, eCommerce, education, or healthcare clients (nice to have)
Experience using AI and automation tools to improve research, analysis, reporting, and workflows (nice to have)
Resumes must be submitted in English
Must reside in a Latin American (LATAM) country; applications from candidates outside LATAM, including the U.S. and other regions, will not be considered

Benefits

Comp & perks

$4,000 USD/month, with flexibility based on experience and fit
Fully remote work environment
Unlimited PTO
Sick days
Opportunity to take on a leadership role within a growing paid media team
Opportunity for professional growth and continuous learning