Senior Google Ads Manager

Remote Talent LATAM

. Build, launch, manage, and optimize Google Ads campaigns for lead generation .

Posted 10/7/2026full-timeRemote • Mexico, Brazil, Argentina, ColombiaSenior💰 $30,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns for lead generation, with a strong focus on conversion tracking and performance analysis. Proven ability to develop effective campaign strategies that prioritize qualified leads and align with business outcomes.

Highest-signal resume keywords

Google Ads ManagementKeyword ResearchConversion TrackingCampaign OptimizationLead Generation Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsBidding StrategiesSearch Term AnalysisNegative Keyword ManagementCampaign StructureCPL AnalysisLead Quality AssessmentConversion Rate OptimizationAd Copy OptimizationLead-to-Client Funnel Analysis

Tools & Technologies

Google AnalyticsGoogle Tag Manager

Industry Keywords

Mental HealthHealthcareLocal BusinessesService-Based Businesses

About the role

Key responsibilities & impact

Build, launch, manage, and optimize Google Ads campaigns for lead generation
Manage accounts with typical monthly budgets of $1,500–$3,000
Conduct keyword research, search term analysis, negative keyword management, bidding, and campaign optimization
Monitor CPL, conversion rates, lead quality, and campaign performance and make budget/optimization decisions accordingly
Review and optimize the relationship between Google Ads, landing pages, ad copy, and conversion tracking
Analyze the lead-to-client funnel to identify where leads are being lost after submitting an inquiry
Develop campaign strategies prioritizing qualified leads and paying clients rather than simply increasing lead volume
Implement and test different campaign structures, targeting approaches, keywords, ads, and bidding strategies

Requirements

What you’ll need

3–5 years of hands-on Google Ads experience managing lead generation campaigns
Proven experience managing Google Ads accounts with $1,500–$3,000+ monthly budgets
Experience independently building and optimizing Google Search campaigns
Strong experience with keyword research, match types, negative keywords, bidding strategies, search terms, and campaign structure
Experience with conversion tracking and tools such as Google Analytics, Google Tag Manager, or similar platforms
Experience analyzing CPL, conversion rates, lead quality, and campaign performance
Experience connecting Google Ads performance with actual business outcomes, such as qualified leads, booked appointments, or paying customers
Preferred: Experience working with psychotherapy practices, mental health, healthcare, or other local/service-based businesses
Preferred: Experience managing multiple small-business Google Ads accounts simultaneously

Benefits

Comp & perks

Full-time position, Monday to Friday
10 days of PTO per year
Local holidays off
Paid sick days