Social Media, UGC Manager

Remote Talent LATAM

. Develop and execute organic social media strategies across Facebook, Instagram, TikTok, X, YouTube, and Reddit .

Posted 10/15/2026full-timeRemote • Colombia, Peru, Chile, Argentina, BrazilMid-LevelSenior💰 $2,000 - $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic social media strategies, managing UGC campaigns, and coordinating content production while ensuring compliance with healthcare marketing standards. Proficient in leveraging AI tools for content ideation and optimizing social media performance metrics.

Highest-signal resume keywords

UGC ManagementOrganic Social Media StrategyContent Calendar ManagementHealthcare Marketing ComplianceAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentCreative Brief WritingSocial Media Performance MetricsContent Production CoordinationScript Development

Soft Skills

Excellent Written CommunicationIndependent WorkOwnership of Initiatives

Tools & Technologies

JoinBrandsChatGPTClaudeCapCutAdobe Premiere Pro

Industry Keywords

Direct-to-Consumer (DTC)Consumer HealthcareTelehealthWellnessFTC Disclosure Requirements

About the role

Key responsibilities & impact

Develop and execute organic social media strategies across Facebook, Instagram, TikTok, X, YouTube, and Reddit
Manage content calendars, publishing schedules, community engagement, and day-to-day social media operations
Source, brief, and manage UGC creators and influencers through platforms such as JoinBrands
Coordinate content production for organic social media and paid advertising campaigns
Develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging, audience needs, and marketing objectives
Coordinate in-house content creation with physicians, founders, and internal team members
Ensure health-related scripts receive appropriate medical review before production
Monitor engagement, audience growth, and creative performance
Use insights to refine content strategies and guide future creative development
Collaborate with paid acquisition and marketing teams to align creative concepts with campaign objectives and performance goals
Leverage Claude and ChatGPT for content ideation, scripting, planning, research, and workflow optimization
Ensure content aligns with brand guidelines and applicable advertising, disclosure, and healthcare marketing requirements

Requirements

What you’ll need

3-5+ years of experience in UGC management, including sourcing, briefing, coordinating, and managing creators and content campaigns for organic social media and paid advertising
Strong experience in organic social media management, including developing content strategies and building a brand's social media presence from scratch
Experience working with established brands, ideally direct-to-consumer (DTC) businesses with subscription-based or membership models
Proven ability to develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging and marketing objectives
Demonstrated experience managing content calendars, publishing schedules, creator deliverables, and day-to-day social media operations
Strong understanding of social media performance metrics, including follower growth, engagement rates, posting frequency, likes, and other relevant content KPIs
Excellent written and spoken English, with strong grammar and the ability to create compelling content for a U.S. audience
Ability to work independently, take ownership of initiatives, and coordinate content production and internal reviews with remote teams
Familiarity with AI tools such as ChatGPT or Claude for content ideation, scripting, and workflow optimization
Availability to work remotely with at least five hours of overlap with Pacific Time working hours
Experience with consumer healthcare, telehealth, wellness, or other health-related brands is nice to have
Experience with DTC subscription-based or membership businesses is nice to have
Familiarity with healthcare marketing compliance, health claims, and FTC disclosure requirements for UGC and influencer content is nice to have
Experience with UGC platforms such as JoinBrands, Soona, or Collabstr is nice to have
Experience collaborating with paid acquisition teams to develop and optimize ad creative is nice to have
Experience coordinating content reviews with physicians or other subject-matter experts is nice to have
Familiarity with short-form video editing tools such as CapCut or Adobe Premiere Pro is nice to have
A degree in Marketing, Communications, Digital Media, or a related field is nice to have
Must reside in a Latin American (LATAM) country
Resumes must be submitted in English

Benefits

Comp & perks

Starting compensation of $2000 USD per month, with flexibility depending on experience
Fully remote work arrangement