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Remsoft

Director of Product Marketing

Remsoft

. Define positioning, buyer, and value stories for each product and a unified Remsoft narrative .

Posted 11/5/2026full-timeRemote • Canada, BrazilLead💰 CA$115,000 - CA$160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B software product marketing with a focus on AI-enabled products, including positioning, pricing, and go-to-market strategies. Proven ability to lead teams, conduct market research, and drive pipeline growth through effective sales narratives and customer insights.

Highest-signal resume keywords
B2B Software Product MarketingAI-Enabled Product ExperienceTeam LeadershipSaaS Metrics FluencyMarket Research and Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningSales Play DevelopmentCompetitive IntelligencePricing StrategyCustomer Insights AnalysisWin/Loss AnalysisPipeline ReportingProduct Launch ManagementObjection HandlingCase Study Development
Soft Skills
Strong Writing SkillsPresentation SkillsCredibility with ExecutivesCollaboration in Lean TeamsHands-On Approach
Tools & Technologies
AI Tools for Product MarketingSales Metrics ToolsCustomer Relationship Management (CRM) SoftwareMarket Research ToolsPresentation Software
Industry Keywords
SaaSEnterprise Sales CyclesMulti-Product CompanyNatural Resources SoftwareGeospatial SoftwareForestry SoftwareB2B SalesPE-Backed CompaniesCustomer SuccessIntegrated Go-To-Market Strategy

About the role

Key responsibilities & impact
  • Define positioning, buyer, and value stories for each product and a unified Remsoft narrative
  • Organize ICP-based messaging, offers, campaigns, target accounts, channels, and metrics with Sales and the CEO
  • Test and prove cross-sell and expansion opportunities across acquired products
  • Design offers, sales plays, and customer evidence to move accounts from one product to the portfolio
  • Own competitive intelligence and battlecards
  • Translate product gap analysis into sales guidance
  • Position and launch AI-enabled capabilities as core platform offerings
  • Partner with Product to define what customers will pay for
  • Run product and release launches end to end with Product, Sales, and Customer Success
  • Build pitch narratives, demo flows, objection handling, and sales training
  • Conduct customer interviews, win/loss analysis, and market research
  • Feed customer insights into roadmap, pricing, and M&A discussions
  • Partner with Product and Finance on pricing and packaging
  • Build case studies, references, and proof points with Customer Success
  • Report pipeline contribution, win rates, and launch results to the VP of Product and CEO
  • Start as a hands-on individual contributor and hire a small team as the function scales

Requirements

What you’ll need
  • Fluency in English is required
  • Hands-on experience with AI-enabled products, including explaining their value and pricing
  • Practical experience using AI tools relevant to product marketing
  • 10+ years in B2B software product marketing
  • 3+ years leading a function or team
  • Experience in a multi-product company, ideally integrating acquired products into a single go-to-market story
  • Record of positioning and launches that moved pipeline, win rate, or expansion revenue
  • Experience with enterprise or complex B2B sales cycles
  • Fluency in SaaS metrics including ARR, net revenue retention, win rate, and pipeline coverage
  • Strong writing and presentation skills
  • Credibility with technical users, executives, and a PE-backed board
  • Comfortable working in a lean team and building the playbook hands-on
  • Brazilian Portuguese is an asset
  • Experience in forestry, natural resources, geospatial, or other industrial or vertical software is an asset
  • Comfortable with some travel to company offices

Benefits

Comp & perks
  • Flexible work arrangements: fully remote, hybrid, or office-based
  • Work-life balance, flexibility, and individual well-being
  • Competitive benefits
  • Social and environmental sustainability initiatives
  • Team milestone celebrations
  • Some travel to company offices