Digital Marketing Executive

Rentokil Initial

. Own and manage a number of business websites .

Posted 10/9/2026full-timeCape Town • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in website management, content optimization, and keyword strategy development to enhance organic search performance and drive customer engagement. Proficient in web development tools and analytics to ensure effective content delivery across various platforms.

Highest-signal resume keywords

Website ManagementKeyword Strategy DevelopmentContent OptimizationGoogle AnalyticsHTML

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Management SystemsWeb Development ToolsSearch Engine OptimizationKeyword ResearchSite AuditsWeb Content WritingMetadata UpdatingInbound Link BuildingGoogle AdwordsHTML

Soft Skills

Attention to DetailStrong Communication SkillsHighly OrganisedCreative WritingTeam Collaboration

Tools & Technologies

Google AnalyticsGoogle AdwordsMS OfficeRhythmyx

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Journalism

Industry Keywords

Organic Search PerformanceWebsite Enquiry GenerationDigital MarketingSocial Media PlanInternet Trends

About the role

Key responsibilities & impact

Own and manage a number of business websites
Improve and update website content, structure, and overall organic search performance
Optimise websites for priority search terms and drive organic visitors to increase customer enquiries
Work closely with the digital marketing and wider Marketing teams
Research keywords and develop keyword strategies
Review website performance and ensure content is in the best format
Define target pages for each priority keyword or phrase
Update website content with appropriate keywords for natural, search-engine-friendly copy
Update website metadata
Conduct site audits to ensure content is correctly positioned
Create content suitable for different devices and channels
Write web content supporting new product and service launches
Build inbound links and grow overall site authority
Liaise with the Marketing team to research, develop, and implement the social media plan

Requirements

What you’ll need

Proven success in improving website enquiry generation
Good understanding of the entire web development cycle and web technologies, including HTML
Experience of web development tools and content management systems, ideally Rhythmyx
Ability to write content which is both creative and succinct
Experience of Google Adwords and Google Analytics
Experience of using MS Office
Bachelor's degree in marketing, communications, journalism, or a related field/equivalent qualification
Attention to detail with an interest in current internet trends and technologies
Highly organised approach and strong presentation skills
Ability to work effectively as part of a team and independently
Results-driven, flexible, and strong communication skills

Benefits

Comp & perks

Company contribution to Medical Aid and Pension / Provident Fund
Opportunity for Growth and Development
Employment Equity-compliant selection process giving preference to suitably qualified Employment Equity candidates to achieve numerical targets