Lifecycle & CRM Specialist

Replika

. Build the core lifecycle flows for onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves, and win-back .

Posted 10/22/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing lifecycle programs for consumer subscription apps, focusing on onboarding, conversion, and retention strategies. Proficient in data analysis and compliance with global communication standards to drive revenue results.

Highest-signal resume keywords

Lifecycle ManagementCRM ExperienceData AnalysisCopywriting SkillsIn-App Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle FlowsConsumer SubscriptionData SegmentationCampaign PlanningEmail MarketingA/B TestingRevenue ReportingGDPR ComplianceCAN-SPAM ComplianceSubscription Billing

Soft Skills

Strategic ThinkingIndependent ImplementationEffective CommunicationCopy Editing

Tools & Technologies

BrazeCustomer.ioIterableKlaviyoPush NotificationsIn-App Messaging

Industry Keywords

User OnboardingFree-to-Paid ConversionEmail DeliverabilityDomain ReputationDormant List Reactivation

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Build the core lifecycle flows for onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves, and win-back
Work with product on in-app messages and offers that convert free users to paid subscribers
Plan and run campaigns for lapsed users and dormant email lists within consent requirements
Segment and personalize communications using product and subscription data
Test timing, subject lines, offers, and channels; retain successful approaches and discontinue ineffective ones
Own deliverability, list health, and reporting that connects every flow to revenue
Build and manage the lifecycle program across email, in-app messages, push notifications, and other relevant channels
Help define lifecycle strategy while independently handling implementation

Requirements

What you’ll need

Hands-on lifecycle or CRM experience at a consumer subscription app, with demonstrable revenue results
Experience building flows in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo
Strong data skills, including building segments and analyzing results independently
Understanding of compliant global communication, including consent, unsubscribes, GDPR, CAN-SPAM, and equivalents
Strong copywriting skills or ability to brief and edit copy effectively
Ability to shape strategy and implement it independently
Excellent written English
Bonus: In-app messaging and push experience on iOS and Android
Bonus: Deliverability experience, including domain reputation, warming, and safely reactivating a large dormant list
Bonus: Experience with web and app subscription billing and related events
Bonus: Experience working on a product where trust and tone matter
Able to work CET hours

Benefits

Comp & perks

Flexible job schedule
Generous vacation policy
Direct impact on millions of worldwide users within months
Opportunity to push the boundaries of applied AI in a consumer setting
Fully remote work arrangement