Demand Generation – Marketing Manager

REPLUG - App Marketing Experts

. Plan and execute B2B campaigns around priority customer profiles, buying triggers and decision-makers .

Posted 10/21/2026contractRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, including campaign planning, execution, and performance tracking. Proficient in HubSpot for segmentation, workflows, and nurturing to drive qualified leads and enhance sales collaboration.

Highest-signal resume keywords

B2B Marketing ExperienceHubSpot ProficiencyCampaign Planning and ExecutionLead Qualification and Sales AlignmentContent Creation and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningLead QualificationContent CreationEmail NurturingData Quality ManagementPerformance TrackingSales Cycle UnderstandingBudget ManagementAudience SegmentationMarketing Reporting

Soft Skills

Strong Content JudgementExcellent CommunicationConstructive ChallengeCommercial AwarenessBrand Judgement

Tools & Technologies

HubSpotLinkedInEmail MarketingWebinarsPartnership Management

Industry Keywords

B2B Services MarketingDemand GenerationSales ProcessCustomer FitMarketing Contribution

About the role

Key responsibilities & impact

Plan and execute B2B campaigns around priority customer profiles, buying triggers and decision-makers
Select and test channels including LinkedIn, email, partnerships, webinars and events
Build campaign assets, landing pages and follow-up journeys
Work with Sales to improve targeting and lead quality
Translate business objectives into a marketing plan with priorities, campaigns, timelines, budgets and success measures
Deliver core marketing activities and coordinate founders, specialists and external partners
Coordinate founder and team LinkedIn activity
Create and commission case studies, website content and campaign materials
Own briefs, editorial quality, distribution and content reuse
Develop partner activity to reach relevant audiences
Maintain consistent messaging, tone and prospect experience
Own HubSpot segmentation, forms, workflows, email nurturing, campaign tracking and data quality
Build nurture journeys for contacts at different stages of interest
Agree qualification criteria and handover processes with Sales
Ensure relevant leads reach the right person with useful context and clear next steps
Track marketing contribution to qualified conversations and pipeline
Report marketing-sourced and marketing-influenced opportunities separately
Review stage conversion with Sales and improve campaigns, messaging and nurturing
Decide what to continue, change or stop based on results

Requirements

What you’ll need

3 to 5 years of proven, hands-on B2B marketing experience
Experience generating qualified demand for services or products through a considered sales process
Commercial awareness and understanding of customer fit, lead qualification, sales cycles and pipeline progression
Strong content judgement
Excellent written and spoken English
Ability to turn specialist knowledge into clear, credible messaging for buyers
Practical HubSpot experience, including segmentation, workflows, nurturing and reporting
Ability to build and improve HubSpot setup independently
Experience owning a marketing plan and delivering it within limited resources
Experience coordinating colleagues and external contributors
Confidence to challenge founders constructively, make recommendations and take responsibility for outcomes
Good brand judgement
Ability to balance immediate demand generation with long-term credibility
Convenient flight connections to Berlin, Germany (nice to have)
Experience marketing an agency, consultancy or other B2B services business (nice to have)
Familiarity with mobile marketing, AdTech or the app growth ecosystem (nice to have)
Experience building demand through founder visibility, expert content, partnerships or industry events (nice to have)

Benefits

Comp & perks

Fixed-term contract, 12-month contract
24 days of annual leave
Fully remote setup
Travel opportunities to attend industry and REPLUG’s events
EUR 1,000 annual educational budget
Access to REPLUG’s specialists, client results and industry relationships
Senior marketing guidance and direct access to the founders
Ownership and influence over REPLUG’s marketing plan and priorities