Mobile Paid User Acquisition Manager

REPLUG - App Marketing Experts

. Set up and manage performance advertising campaigns on paid social platforms including Facebook, Instagram, Twitter, Snapchat, and TikTok .

Posted 11/3/2026contractRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing performance advertising campaigns across various platforms, including Google Ads and social media, while utilizing Mobile Measurement Partners tools for tracking and analytics. Proficient in creating performance reports and optimizing user acquisition strategies for mobile applications.

Highest-signal resume keywords

Paid User Acquisition ManagementMobile Measurement Partners ToolsCampaign OptimizationTracking And AttributionPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementUser AcquisitionPerformance AnalysisApp Store OptimizationSKAd Network Setup

Soft Skills

Presentation SkillsProactive MindsetEntrepreneurial MindsetDeadline Management

Tools & Technologies

Google AdsFacebook AdsGoogle Data StudioTableauAdjust

Industry Keywords

Mobile ApplicationsPerformance AdvertisingUser RetargetingCreative BriefsAI Tools

Tech Stack

Tools & technologies

TableauUnity

About the role

Key responsibilities & impact

Set up and manage performance advertising campaigns on paid social platforms including Facebook, Instagram, Twitter, Snapchat, and TikTok
Set up and manage campaigns on Google Ads and Apple Search Ads
Manage and analyze campaigns on mobile DSPs including AppLovin, Moloco, Mintegral, Kayzen, and Unity
Manage MMP setup to ensure proper monitoring
Create and update performance reports using Google Sheets, Google Data Studio, Tableau, and similar tools
Continuously analyze and optimize user acquisition and retargeting campaigns
Prepare creative briefs for the graphics team
Use UGC tools to identify creators to promote clients' apps
Explore AI tools to improve creative production and advertising activities
Answer client questions about campaigns, performance, and setup
Take responsibility for account targets and KPIs, flag risks, and propose corrective actions
Consult clients on tracking and analytics topics including SKAN, MMP, and attribution
Launch, scale, and optimize mobile performance campaigns for clients across subscription apps and mobile games

Requirements

What you’ll need

3+ years of proven success in managing paid user acquisition channels for mobile applications
In-depth knowledge of Mobile Measurement Partners tools, including Adjust, Appsflyer, Branch, and Kochava
Knowledge of tracking and attribution
Ability to set up Apple's SKAd network
Familiarity with Excel, Google Data Studio, Tableau, or other BI tools
Good presentation skills and ability to use Google Slides, Keynote, and PowerPoint
Proactive and entrepreneurial mindset
Ability to track open items, meet committed deadlines, and raise risks early
Fluent in English
Basic understanding of app store optimization strategies
Use of Claude, Canva, Midjourney, and CapCut is highly valued

Benefits

Comp & perks

Fixed-term 12-month contract
40 hours/week
24 days of annual leave
Home Office support for your remote setup
Mentoring sessions to support your professional development
Remote work flexibility based across the European Union
Vouchers and discounts
24 vacation days per year
Competitive base + performance-driven commission
High autonomy, zero bureaucracy
Direct access to founders and decision-makers
Education budget (courses, conferences, certifications)