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Senior Manager, CTV
Resident. Lead all CTV media buying efforts across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Lead all CTV media buying efforts across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
- Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales.
- Work with data science to refine attribution models, incrementality testing, geo-lift studies, and audience insights.
- Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
- Build or leverage vendors and technologies for deduplicated impressions across platforms.
- Optimize campaigns using real-time bidding, audience segmentation, and predictive analytics.
- Aggregate fragmented data across vendors and platforms into holistic performance views.
- Oversee budget allocation and pacing against spend and ROAS targets.
- Align campaigns with in-store promotions and regional sales priorities while supporting direct-to-consumer growth.
- Partner with creative teams to test and optimize CTV ad variations.
- Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.
- Monitor CTV industry trends, programmatic innovations, and measurement methodologies.
- Apply independent judgment and discretion to resolve complex problems and interpret policies and regulations.
Requirements
What you’ll need- 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, with a proven ability to drive measurable outcomes.
- Bachelors Degree, preferred.
- Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics, ensuring efficient media allocation and optimal performance.
- Demonstrated success in optimizing CTV campaigns to drive both digital (website) and offline (retail) conversions, delivering impactful business results.
- Skilled negotiator with extensive experience securing Deal IDs and PMP agreements for premium, high-quality inventory.
- Technical proficiency in tracking pixels, impression logs, and clean rooms for advanced impression log analysis and performance insights.
- Expert in deduplicating impressions across fragmented ad placements and multiple vendors, ensuring accurate measurement and budget efficiency.
- Strong command of frequency capping strategies to maximize ad efficiency, minimize waste, and prevent audience fatigue.
- Experience in aggregating and synthesizing fragmented data from multiple vendors and platforms into a unified performance dashboard for actionable insights.
- Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies to bridge the gap between digital and in-store engagement.
- Proficiency in Google Analytics, leading programmatic platforms (Trade Desk, DV360, etc.), and offline attribution tools, ensuring a data-driven approach to media strategy.
- Must reside and be authorized to work within the United States.
Benefits
Comp & perks- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!