Resident

Digital Marketing

• Own and manage the promotional calendar across both brands
• Plan, design, build, and send promotional, product launch, and seasonal email campaigns
• Manage automated CRM flows, including welcome, abandoned cart/browse, post-purchase, and win-back sequences
• Design polished, on-brand email templates
• Segment audiences and personalise messaging to improve engagement and conversion
• Report on email performance, including open rates, CTR, revenue per send, list growth, and deliverability
• Maintain email best practices for deliverability, accessibility, and dark mode rendering
• Write and publish SEO-optimised blog posts, buying guides, landing pages, and product copy
• Identify keyword opportunities and content gaps
• Create content suited to AI and LLM-powered search experiences
• Monitor organic performance using Google Search Console, GA4, and SEMrush
• Coordinate email and content activity with the wider marketing calendar and paid campaigns
• Support the Growth Director with ad hoc tasks, competitor research, and reporting
• Ensure work aligns with Nectar and DreamCloud brand positioning
• Present regularly to key stakeholders

Digital Marketer

Manager

• Lead all CTV media buying efforts across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
• Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales.
• Work with data science to refine attribution models, incrementality testing, geo-lift studies, and audience insights.
• Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
• Build or leverage vendors and technologies for deduplicated impressions across platforms.
• Optimize campaigns using real-time bidding, audience segmentation, and predictive analytics.
• Aggregate fragmented data across vendors and platforms into holistic performance views.
• Oversee budget allocation and pacing against spend and ROAS targets.
• Align campaigns with in-store promotions and regional sales priorities while supporting direct-to-consumer growth.
• Partner with creative teams to test and optimize CTV ad variations.
• Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.
• Monitor CTV industry trends, programmatic innovations, and measurement methodologies.
• Apply independent judgment and discretion to resolve complex problems and interpret policies and regulations.

Senior Manager, CTV

Growth Marketing

• Support growth marketing initiatives as part of the in-house creative team
• Report to the Senior Designer, Growth Marketing
• Deliver high-quality designs across social media video advertising, social media image-based advertising, YouTube/CTV assets, and other formats
• Build an organized workflow and strong working rapport with paired Growth Platform Leads
• Manage daily and weekly creative needs
• Develop high-impact creative for performance marketing campaigns across paid social, YouTube, demand gen, email, and CTV
• Brainstorm and execute rapid creative iterations with the growth team
• Drive continuous creative testing and optimization
• Stay ahead of industry trends, competitor creative, and digital advertising best practices
• Maintain Ashley brand consistency while pushing visual boundaries to achieve growth marketing objectives
• Balance speed, quality, and performance in a fast-paced, high-growth ecommerce environment
• Perform other duties consistent with skills and role as reasonably required by business needs

Digital Marketer

Senior Manager, CTV

Growth Marketing Designer