VP, Merchandising – Brand Management

Resident

. Build and lead the merchandising and brand management function .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $180,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in ecommerce merchandising, including leadership of multi-level teams and a strong focus on analytics to drive SKU economics and pricing strategies. Proven ability to manage product content and catalog operations while improving contribution margins and on-site conversion rates.

Highest-signal resume keywords

Ecommerce MerchandisingMerchandising AnalyticsP&L OwnershipProduct Content OperationsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SKU EconomicsPricing MeasurementCatalog PerformanceAssortment StrategyRevenue Target ManagementProduct Roadmap ManagementLaunch ManagementData AnalyticsMarket PositioningProduct Development

Soft Skills

Cross-Functional CollaborationStrategic Decision-MakingLeadershipCommunicationProblem-Solving

Tools & Technologies

PIMTaxonomy GovernanceMarketplace SyndicationData Analytics ToolsMerchandising Systems

Industry Keywords

DTC MerchandisingCategory ManagementHome and FurnitureConsidered-Purchase CategoriesHigh-Growth EnvironmentAI-Driven Commerce

About the role

Key responsibilities & impact

Build and lead the merchandising and brand management function
Establish operating cadence for line reviews, pricing councils, launch readiness, and quarterly assortment reviews
Define decision rights across brand GMs, category merchants, and Digital Product
Set assortment and pricing strategy by brand and category against revenue and contribution-margin targets
Rationalize the catalog, eliminate unproductive SKUs, close assortment gaps, and manage good-better-best architecture
Partner with Finance on transfer-cost economics and promotional ROI
Own the physical product roadmap for new launches, refreshes, and category extensions
Run launches end-to-end with Creative, Marketing, Technology, and Operations
Apply test-and-learn discipline using pre-launch demand signals and post-launch cohort performance
Build the merchandising analytics stack with Data
Own product content and catalog data quality and completeness
Translate customer and competitive insight into assortment and positioning decisions
Represent merchandising and brand in planning, forecasting, and capital decisions
Partner with product, sourcing, manufacturing, Marketing, Creative Brand, CX, and Operations leadership
Establish unified merchandising, product marketing, pricing, and NPD organization
Improve contribution margin, catalog quality, on-site conversion, and SKU productivity

Requirements

What you’ll need

12+ years in ecommerce / DTC merchandising, category management, or product merchandising
5+ years leading multi-level teams
Experience in home, furniture, sleep, or adjacent considered-purchase categories
Track record building or scaling a merchandising function, including process, systems, and team
Deep fluency in merchandising analytics: SKU economics, pricing and promo measurement, catalog and content performance
Demonstrated P&L or margin ownership and comfort partnering with Finance
Experience with product content / catalog operations at scale, including PIM, taxonomy, attribute governance, and marketplace syndication
Multi-brand portfolio experience with distinct brand positioning and price tiers preferred
Exposure to new product development and working with manufacturing or sourcing partners preferred
Experience in a high-growth or transformation environment preferred
Familiarity with agentic/AI-driven commerce and structured product data preferred
Must reside and be authorized to work within the United States

Benefits

Comp & perks

Competitive Salary
Health, Vision & Dental Insurance
401K
Generous Paid Time Off plus company holidays
Wellness benefits
Generous Communications Allowance
Awesome product discount and company swag
Discretionary bonuses or commission payments may be available