Senior Demand Generation Manager

Resonate

. Own demand generation for the assigned market, including quarterly ACV pipeline targets and allocated program budget .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation with a focus on enterprise buyers, utilizing data-driven strategies and multi-channel campaigns to drive pipeline and revenue. Proficient in account-based marketing, analytics, and collaboration across marketing and sales teams.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based MarketingCampaign Building in LinkedIn, Meta, and Google DisplaySalesforce or HubSpot ExperienceStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Demand ProgramsCopywriting for Email and Ad CopyExcel with Pivot TablesGenerative AI ToolsMulti-Channel Campaign Measurement

Soft Skills

CollaborationCommunication

Tools & Technologies

SalesforceHubSpotZoomInfoBombora6senseDemandbasePardotAsanaWordPressGoogle Analytics

Industry Keywords

Marketing to MarketersPolitics MarketingAdvocacy MarketingPublic Affairs MarketingMartechAdtech

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own demand generation for the assigned market, including quarterly ACV pipeline targets and allocated program budget
Translate company-wide go-to-market priorities into market-specific demand strategy, audience frameworks, narratives, messaging, and nurture paths
Plan, build, launch, and measure integrated multi-channel campaigns
Run account-based marketing for named target accounts and in-market accounts
Map buying committees, personalize campaigns, and coordinate timing with BDR and Sales
Build and run always-on demand engines across thought leadership, paid programs, webinars, email, social, retargeting, ABM, and events
Partner with the Events Manager to select valuable events and generate meetings and pipeline
Own funnel performance from intent through meetings, opportunities, and bookings
Partner with Marketing Operations on analytics, automation, segmentation, and lead flow
Deliver regular channel ROI analysis with clear recommendations
Collaborate with Product Marketing, Content, BDR, Sales, and events teams
Report directly to and partner with the Senior Director of Demand Generation

Requirements

What you’ll need

5+ years in B2B demand generation, growth, or marketing aimed at enterprise buyers
Experience marketing to marketers
Track record of building data-driven demand programs that moved pipeline and revenue
Account-based marketing experience against named account lists
Hands-on campaign building and launching in LinkedIn, Meta, and Google Display
Experience with Salesforce or HubSpot
Strong copywriting across email, landing pages, ad copy, and sales cadences
Strong analytical skills
Comfortable in Excel with pivot tables and advanced functions
Experience using generative AI tools; examples with Claude or similar tools
Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
Experience marketing or selling into agencies
Experience in politics, advocacy, or public affairs marketing
Background in data, martech, or adtech
Familiarity with intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase
Familiarity with Pardot, Asana, WordPress, and Google Analytics

Benefits

Comp & perks

Annual bonus program tied to company performance
Medical, dental, and vision coverage, including HSA
Company-paid disability and life insurance with a life insurance buy-up option
401(k) with company match
Flexible PTO plus 10 paid holidays
Paid parental leave
Access to wellbeing and employee assistance programs
Free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members
Remote-first environment with genuine flexibility
Travel of around 15 percent for company and client events