Senior Sales Manager – Field Sales, Grocery Retail, FMCG, SaaS

Retail.me GmbH

. Independently manage the entire sales process—from identifying and approaching prospective customers and presenting solutions to closing contracts .

Posted 10/21/2026full-timeLüneburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in sales and Key Account Management within the grocery retail and FMCG sectors, with a strong focus on acquiring new customers and developing existing accounts. Proficient in presenting software solutions and advising on digital sales processes, while maintaining a structured and goal-oriented approach.

Highest-signal resume keywords

Sales Process ManagementKey Account ManagementFMCG Sector ExperienceCustomer Relationship DevelopmentGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentCustomer AcquisitionConsultative SellingUpselling and Cross-SellingDigital Sales SolutionsSales Pipeline ManagementMarket MonitoringSoftware Solutions PresentationSales Opportunity IdentificationDecision-Making Process Understanding

Soft Skills

Persuasive CommunicationStakeholder EngagementGoal-Oriented Work EthicStructured Problem SolvingHands-On Mentality

Certifications & Qualifications

Class B Driving Licence

Industry Keywords

Grocery RetailFMCGSaaS SolutionsDigitalizationRetail Sector Transformation

About the role

Key responsibilities & impact

Independently manage the entire sales process—from identifying and approaching prospective customers and presenting solutions to closing contracts
Actively acquire new customers and expand the customer portfolio on both the manufacturer and retail sides
Sell digital solutions to FMCG manufacturers, as well as companies and independent retailers in the grocery sector
Build and maintain sustainable customer relationships and strategically develop existing accounts
Identify potential within existing accounts and develop upselling and cross-selling opportunities
Present the software and specific use cases to manufacturers and retailers based on their needs
Advise customers on digital sales, marketing, and ordering processes
Independently prepare and conduct customer meetings—digitally, by phone, and in person on site
Actively develop the German market and regularly visit retail partners and customers
Develop new sales approaches and actively help shape the sales strategy
Systematically maintain and develop the sales pipeline, with consistent follow-up on leads and sales opportunities
Monitor the market and identify new target customers, sales opportunities, and relevant developments in the grocery retail and FMCG sectors
Work closely with management and the team to further develop sales activities and solutions
Actively contribute to Retail:me’s growth and the continued development of its sales structures

Requirements

What you’ll need

At least 5 years of relevant professional experience in sales, Key Account Management, or a comparable sales role
Experience in grocery retail, the FMCG sector, and/or the sale of software or SaaS solutions
Ideally, a good understanding of structures and decision-making processes in grocery retail
Existing contacts or a network among manufacturers, FMCG companies, or decision-makers in grocery retail are a plus
Proven experience in independently acquiring new customers and closing sales of complex, consultative products or services
Strong sales drive
Confident, persuasive, and professional manner when dealing with different stakeholders and decision-making levels
Ability to quickly identify customer needs and present solutions clearly and in a benefits-oriented manner
Strong interest in digital topics, software solutions, and the digitalization of sales and retail processes
Strong hands-on mentality and enthusiasm for taking on responsibility and helping shape structures in a start-up environment
Structured, independent, goal-oriented, and solution-focused way of working
Very good German language skills, both written and spoken
Class B driving licence
Willingness to travel regularly
Motivation to sustainably transform the grocery retail sector

Benefits

Comp & perks

Permanent employment contract
The opportunity to actively build something and take on responsibility
Direct exposure to sales and FMCG
Attractive office in the city centre—modern, central, and easily accessible
A motivated team, short decision-making processes, and honest feedback
Flexible working hours
Hybrid working options
Modern, central, and easily accessible office in the heart of Lüneburg