Senior Sales Manager – Grocery Retail, FMCG, Retail

Retail.me GmbH

. Independently manage the entire sales process—from identifying and approaching potential customers and presenting solutions to closing contracts .

Posted 9/30/2026full-timeLüneburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in sales and key account management within the grocery retail and FMCG sectors, with a strong focus on digital solutions and customer relationship development. Capable of independently acquiring new customers and effectively presenting tailored solutions to meet their needs.

Highest-signal resume keywords

Sales Process ManagementKey Account ManagementFMCG Sector ExperienceDigital Sales SolutionsGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentCustomer AcquisitionConsultative SellingUp-Selling and Cross-SellingSales Pipeline ManagementMarket MonitoringSoftware Solutions PresentationDigital Marketing ProcessesSales Process DigitalizationGrocery Retail Knowledge

Soft Skills

Persuasive CommunicationProfessional PresenceCustomer Relationship BuildingGoal-Oriented ApproachHands-On Mentality

Certifications & Qualifications

Valid Class B Driver’s License

Industry Keywords

FMCGGrocery RetailDigital SolutionsSaaSSales Processes

About the role

Key responsibilities & impact

Independently manage the entire sales process—from identifying and approaching potential customers and presenting solutions to closing contracts
Actively acquire new customers and expand the customer portfolio on both the manufacturer and retail sides
Sell digital solutions to FMCG manufacturers as well as companies and independent retailers in the grocery sector
Build and maintain sustainable customer relationships and strategically develop existing accounts
Identify potential within existing accounts and develop up-selling and cross-selling opportunities
Present the software and specific use cases to manufacturers and retailers based on their needs
Advise customers on digital sales, marketing, and ordering processes
Prepare for and conduct customer meetings digitally, by phone, and in person on-site
Actively develop the German market and regularly visit retail partners and customers
Develop new sales approaches and help shape the sales strategy
Systematically maintain and develop the sales pipeline and consistently follow up on leads and sales opportunities
Monitor the market and identify new target customers, sales opportunities, and relevant developments in the grocery retail and FMCG sectors
Work closely with management and the team to further develop sales activities and solutions
Actively contribute to Retail:me’s growth and the continued development of its sales structures

Requirements

What you’ll need

At least 5 years of relevant professional experience in sales, key account management, or a comparable sales role
Experience in grocery retail, the FMCG sector, and/or the sale of software or SaaS solutions
Ideally, a solid understanding of structures and decision-making processes in grocery retail
Existing contacts or a network of manufacturers, FMCG companies, or decision-makers in grocery retail are a plus
Demonstrated experience in independently acquiring new customers and closing sales of products or services requiring consultative explanation
Strong sales mindset
Confident, persuasive, and professional presence when interacting with different contacts and decision-making levels
Ability to quickly identify customer needs and present solutions clearly and in a value-oriented manner
Strong interest in digital topics, software solutions, and the digitalization of sales and retail processes
Strong hands-on mentality and willingness to take responsibility and help shape processes in a start-up environment
Structured, independent, goal-oriented, and solution-focused approach to work
Very good written and spoken German
Valid Class B driver’s license
Willingness to travel regularly

Benefits

Comp & perks

Work at an ambitious start-up
Opportunity to actively build something and take on responsibility
Direct exposure to sales and FMCG
Attractive city-center office—modern, central, and easily accessible
Motivated team, short decision-making processes, and honest feedback
Flexible working hours
Hybrid working opportunities