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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading social media strategy and content delivery across multiple brands, with a strong focus on bilingual deployment and market-specific nuances. Proven ability to mentor teams, manage budgets, and align cross-agency efforts for effective social amplification.
Highest-signal resume keywords
Social Media StrategyBilingual Social DeploymentClient Presentation SkillsMulti-Brand Portfolio ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DeliveryPaid Social StrategySocial Channel ManagementPlatform AuditsCampaign Management
Soft Skills
Strategic Narrative DevelopmentMentoringMotivating TeamsClient Advisory
Tools & Technologies
MetaInstagramYouTubeTikTokX
Industry Keywords
Quebec Market NuancesAgency IntegrationCross-Agency AlignmentSocial Amplification StrategiesCRAFTS Framework
About the role
Key responsibilities & impact- Lead overarching social channel oversight, strategy, and content delivery across brands in English
- Direct comprehensive social strategy and channel management across brand handles in English and French, including Meta, Instagram, YouTube, TikTok, and X
- Align U.S. and Global content calendars with Canadian-specific programs, reveals, and events
- Direct paid social strategy to boost high-performing organic content and maximize reach during campaign priority periods
- Escalate concerns to communications and public relations to manage social-channel risk
- Drive agency integration across partner agencies and Rethink for seamless content workflows and cross-agency alignment
- Partner with PR/Communications teams to align earned media strategies with organic social amplification
- Advise senior marketing and communications stakeholders
- Elevate ideas using the CRAFTS framework
- Guide social amplification strategies for major sponsorships and events
- Oversee account budget control, staffing resources across Toronto and Montreal, and account health
- Mentor and motivate a multi-office social team in Toronto and Montreal
- Conduct annual platform audits, set team benchmarks, and evolve agency best practices
Requirements
What you’ll need- 7+ years of social media, strategy, and content leadership experience within an agency or major client brand
- Proven experience managing multi-brand portfolios and cross-office creative teams
- Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates)
- Exceptional client presentation and strategic narrative capabilities
- For Montreal candidates: Native fluency in French and English with deep knowledge of Quebec culture
Benefits
Comp & perks- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities