Rethink

Public Relations

• Assess and pressure test creative ideas and opportunities for earned media and influencer potential
• Serve as a key point of contact for clients, media, influencers and the agency
• Manage projects from planning through execution
• Direct written materials including messaging, press releases, pitch notes and briefing materials
• Provide strategic input on thought leadership opportunities
• Develop communications materials that elevate client brands and leaders
• Build amplification plans across paid, earned, owned and shared channels
• Manage campaign hard-cost budgets across multiple accounts
• Set appropriate KPIs and secure relevant earned media coverage
• Provide educated risk assessments
• Maintain strong client relationships
• Mentor and motivate a high-performing team in a psychologically safe environment
• Build and optimize ideas to make them bigger, more newsworthy and more famous
• Collaborate with all departments and model communications best practices
• Stay informed about culture, industry, PR, social/digital and influencer programming

PR Manager

Data Analyst

• Track, analyze, and translate General Motors’ social data into actionable insights and performance optimization opportunities
• Establish an evaluation framework
• Monitor community reactions and measure customer impact for each campaign
• Provide weekly, monthly, quarterly, and annual performance reports for all brands
• Track and evaluate the performance of boosted paid social content to guide strategic and media decisions
• Create customized analytics dashboards and end-of-project presentation materials to demonstrate ROI to stakeholders
• Conduct social listening to understand audience sentiment, brand health, and emerging conversations
• Identify community engagement trends in real time and flag potential brand risks with the community management team
• Collaborate with client and agency teams to share quarterly presentations on content performance
• Provide data-driven recommendations to refine content calendars, posting frequency, and creative formats

Data Analyst – EN/FR

Content Creator

• Brainstorm, concept, and manifest fresh creative ideas tailored for social channels
• Concept, shoot, and edit original platform-native vertical videos and visual assets, including Reels, TikTok, and Shorts
• Challenge conventional formats and push social creative boundaries
• Capture event content across brand partnerships
• Research audience behaviors, native platform mechanics, and fast-moving social visual trends
• Apply Rethink’s CRAFTS framework to maintain aesthetic and production standards across video and static social assets
• Manage post-production workflows, camera equipment, motion graphics, and audio editing independently
• Partner with Creative Directors, Social Strategists, and Community Managers to turn real-time ideas into published social content
• Participate in creative reviews, incorporate feedback, and strengthen the work

• Track, analyze, and translate General Motors' social data into actionable performance narratives and optimizations
• Establish measurement framework standards
• Monitor community sentiment
• Measure business impact across campaigns
• Deliver regular project-based performance reporting across all brands, including weekly, monthly, quarterly, and annual reports
• Track and evaluate boosted paid social content to inform future media and strategy decisions
• Build custom analytics dashboards and campaign wrap decks to prove ROI to client stakeholders
• Conduct social listening to track audience sentiment, brand health, and emerging conversations
• Identify real-time community engagement trends and flag potential brand risks alongside the community management team
• Collaborate with client and agency partner teams on quarterly content performance presentations
• Provide data-backed recommendations to refine publishing calendars, posting cadences, and creative formats

Data Analyst – Bilingual

Account Executive

• Lead overarching social channel oversight, strategy, and content delivery across brands in English
• Direct comprehensive social strategy and channel management across brand handles in English and French, including Meta, Instagram, YouTube, TikTok, and X
• Align U.S. and Global content calendars with Canadian-specific programs, reveals, and events
• Direct paid social strategy to boost high-performing organic content and maximize reach during campaign priority periods
• Escalate concerns to communications and public relations to manage social-channel risk
• Drive agency integration across partner agencies and Rethink for seamless content workflows and cross-agency alignment
• Partner with PR/Communications teams to align earned media strategies with organic social amplification
• Advise senior marketing and communications stakeholders
• Elevate ideas using the CRAFTS framework
• Guide social amplification strategies for major sponsorships and events
• Oversee account budget control, staffing resources across Toronto and Montreal, and account health
• Mentor and motivate a multi-office social team in Toronto and Montreal
• Conduct annual platform audits, set team benchmarks, and evolve agency best practices

Account Director, Social & Content

Social Media Manager

• Oversee all social media activities
• Develop the content strategy and manage content distribution for all brands in French and English
• Lead the social media strategy and account management across Meta, Instagram, YouTube, TikTok, and X
• Align content planning with U.S. and global calendars, as well as events specific to the Canadian market
• Lead the paid amplification strategy for organic content
• Flag sensitive issues to the public relations teams
• Coordinate the integration of partner agencies and Rethink
• Collaborate with PR teams to align earned media and social media strategies
• Advise senior marketing and communications stakeholders
• Elevate the quality of work according to CRAFTS criteria
• Guide social amplification strategies for sponsorships and major events
• Ensure budget control, resource management in Toronto and Montreal, and the overall health of the account
• Inspire and coach a multi-office social media team in Toronto and Montreal
• Conduct annual platform audits, establish performance indicators, and advance the agency’s best practices

Director, Social Media and Content

Community Manager

• Manage daily outbound and inbound engagement across social media platforms
• Craft tone-governed, creative responses adhering to brand guidelines and Rethink quality standards
• Flag and escalate potential issues quickly following established risk management protocols
• Flag trending topics, viral comments, and user-generated content
• Build warm, authentic relationships with community and advocates online
• Work closely with Account Director and Social Strategist to inform content calendars based on community feedback
• Maintain response banks, FAQ logs, and publishing calendars
• Perform daily publishing, active listening, and front-line community engagement across all brand handles in English

• Develop brand social media strategies and guide day-to-day content creation
• Set content priorities, assess the cultural relevance of ideas, and establish strategic action plans for General Motors brands
• Develop social media-specific strategies, define team roles, and determine content formats across Meta, Instagram, TikTok, YouTube, and X
• Conduct annual audits of social media platforms and industry best practices
• Write content briefs aligned with the U.S. publishing calendar and incorporating relevant Canadian events, holidays, and cultural moments
• Coordinate paid promotion strategies for top-performing organic content to drive conversions and expand reach
• Collaborate with public relations and communications teams to integrate earned media initiatives into social media plans
• Test the viability of creative ideas against platform algorithms, audience behaviors, and brand objectives
• Contribute to real-time strategies to capitalize on timely opportunities and manage major announcements
• Partner with data analysts to review performance data and translate channel insights into actionable strategic adjustments
• Contribute to the development of integrated briefs and collaborate with partner agencies
• Monitor new feature launches, trends, developments in the electric vehicle market, and culture

Social Media Strategist

Bilingual

• Build social strategy across brands
• Guide day-to-day content development in line with platform best practices, creative best practices and audience learnings
• Develop social-specific strategies, channel roles and content formats across Meta, Instagram, TikTok, YouTube and X
• Conduct annual audits of social platforms and industry best practices
• Author content briefs aligned with U.S. content timing and relevant Canadian cultural moments, holidays and events
• Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach
• Collaborate with PR and communications counterparts to integrate earned initiatives into social channel plans
• Pressure-test creative ideas against platform algorithms, audience behaviors and brand objectives
• Support real-time strategy ideation for reactive opportunities and major announcements
• Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates
• Collaborate on integrated briefs and with partner agencies
• Stay informed on platform feature rollouts, trends, EV market dynamics and culture

Social Strategist – Bilingual

Account Manager

• Manage day-to-day client teams through creating, iterating, and executing creative campaigns
• Manage project execution to ensure processes are followed and projects ship on time and on budget
• Support management of tight deadlines and exceed client expectations through attention to detail and flawless execution
• Review and manage project budgets responsibly with support
• Support creative and cross-functional agency teams in delivering holistic marketing plans
• Contribute to a positive, innovative, collaborative, and cooperative work environment
• Ensure communications reflect Rethink standards and contribute to a positive client experience
• Act as a connector of ideas and people
• Participate in the recruitment interviewing process as applicable