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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis and social media metrics, with a strong ability to create actionable insights and performance optimization strategies. Proficient in social listening and analytics tools, with full professional fluency in French and English.
Highest-signal resume keywords
Data AnalysisSocial Media MetricsSocial ListeningAnalytics ToolsBilingual (French and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPerformance ReportingAnalytics Dashboard CreationContent Performance EvaluationCustomer Impact Measurement
Soft Skills
Analytical SkillsCollaborationCommunication
Tools & Technologies
BrandwatchMeltwaterSprout SocialNative Platform Analytics
Industry Keywords
Digital MarketingCommunity EngagementBrand HealthQuebec Culture
About the role
Key responsibilities & impact- Track, analyze, and translate General Motors’ social data into actionable insights and performance optimization opportunities
- Establish an evaluation framework
- Monitor community reactions and measure customer impact for each campaign
- Provide weekly, monthly, quarterly, and annual performance reports for all brands
- Track and evaluate the performance of boosted paid social content to guide strategic and media decisions
- Create customized analytics dashboards and end-of-project presentation materials to demonstrate ROI to stakeholders
- Conduct social listening to understand audience sentiment, brand health, and emerging conversations
- Identify community engagement trends in real time and flag potential brand risks with the community management team
- Collaborate with client and agency teams to share quarterly presentations on content performance
- Provide data-driven recommendations to refine content calendars, posting frequency, and creative formats
Requirements
What you’ll need- 2–4 years of experience in data analysis, with a strong focus on social media and digital marketing metrics
- Proficiency in social listening, analytics tools, and reporting platforms such as Brandwatch, Meltwater, Sprout Social, and native platform analytics
- Strong analytical skills and the ability to turn raw data into compelling strategic narratives
- Full professional fluency in French and English
- In-depth knowledge of Quebec culture
Benefits
Comp & perks- Competitive compensation and benefits, including enhanced mental health benefits
- A wide range of employee benefits
- Excellent people-first workplace culture
- No client meetings on Mondays
- Hybrid work environment
- Mentorship program
- Access to the national DEI committee and Rethink working groups
- Growth and training opportunities
- Independence Week: one week of summer vacation