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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy and content leadership, with a strong focus on bilingual content deployment and team management across multiple offices. Proven ability to align social media activities with broader marketing strategies and manage multi-brand portfolios effectively.
Highest-signal resume keywords
Social Media StrategyContent LeadershipBilingual Content DeploymentBudget ManagementClient Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ManagementPaid AmplificationPlatform AuditsPerformance IndicatorsMulti-Brand Portfolio Management
Soft Skills
Team LeadershipStrategic Narrative BuildingCollaborationCoaching
Tools & Technologies
MetaInstagramYouTubeTikTokX
Industry Keywords
Quebec MarketCRAFTS CriteriaPublic RelationsContent StrategySocial Amplification
About the role
Key responsibilities & impact- Oversee all social media activities
- Develop the content strategy and manage content distribution for all brands in French and English
- Lead the social media strategy and account management across Meta, Instagram, YouTube, TikTok, and X
- Align content planning with U.S. and global calendars, as well as events specific to the Canadian market
- Lead the paid amplification strategy for organic content
- Flag sensitive issues to the public relations teams
- Coordinate the integration of partner agencies and Rethink
- Collaborate with PR teams to align earned media and social media strategies
- Advise senior marketing and communications stakeholders
- Elevate the quality of work according to CRAFTS criteria
- Guide social amplification strategies for sponsorships and major events
- Ensure budget control, resource management in Toronto and Montreal, and the overall health of the account
- Inspire and coach a multi-office social media team in Toronto and Montreal
- Conduct annual platform audits, establish performance indicators, and advance the agency’s best practices
Requirements
What you’ll need- 7+ years of experience in social media strategy, content leadership, and team leadership, either at an agency or with a major brand
- Proven experience managing multi-brand portfolios and leading creative teams distributed across multiple offices
- Strong understanding of bilingual content deployment and the nuances of the Quebec market
- Excellent client presentation skills and the ability to build compelling strategic narratives
- Full professional fluency in French and English, combined with deep knowledge of Quebec culture
- Proficiency in Meta, Instagram, YouTube, TikTok, and X
- Experience in social media strategy, content management, paid amplification, budget management, and platform audits
Benefits
Comp & perks- Competitive compensation and benefits, including enhanced mental health benefits
- A variety of employee perks
- Excellent people-focused workplace culture
- No client meetings on Mondays
- Hybrid work environment
- Mentorship program
- Access to the national DEI committee and Rethink working groups
- Growth and training opportunities
- Independence Week: one week of vacation during the summer