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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations, media relations, and strategic communications, with a strong ability to manage projects and client relationships effectively. Proven track record in developing impactful PR programs and amplifying brand messaging across various channels.
Highest-signal resume keywords
Public RelationsMedia RelationsProject ManagementClient RelationsStrategic Communications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementKPI SettingCreative DevelopmentPress Release WritingThought Leadership Strategy
Soft Skills
Strong Communication SkillsTeam MentoringCreative InstinctPresentation SkillsRelationship Building
Industry Keywords
Consumer PRCorporate CommunicationsInfluencer ProgrammingCanadian Media LandscapeSports Industry
About the role
Key responsibilities & impact- Assess and pressure test creative ideas and opportunities for earned media and influencer potential
- Serve as a key point of contact for clients, media, influencers and the agency
- Manage projects from planning through execution
- Direct written materials including messaging, press releases, pitch notes and briefing materials
- Provide strategic input on thought leadership opportunities
- Develop communications materials that elevate client brands and leaders
- Build amplification plans across paid, earned, owned and shared channels
- Manage campaign hard-cost budgets across multiple accounts
- Set appropriate KPIs and secure relevant earned media coverage
- Provide educated risk assessments
- Maintain strong client relationships
- Mentor and motivate a high-performing team in a psychologically safe environment
- Build and optimize ideas to make them bigger, more newsworthy and more famous
- Collaborate with all departments and model communications best practices
- Stay informed about culture, industry, PR, social/digital and influencer programming
Requirements
What you’ll need- 3-5 years of relevant industry experience working in public relations
- Previous agency experience is preferred
- Experience in both consumer PR and corporate communications
- Proven success in media relations, with a track record for building relationships with key reporters
- Experience and/or interest in the sports industry is a bonus
- Strong presentation and communication skills
- Solid creative instinct
- Solid media relationships and ability to build new ones
- Confidently developing PR programs for national consumer brands from briefing to reporting
- Effective and confident client relations skills
- Strong understanding of media relations and the current Canadian media landscape
- Rock-solid project and time management skills
Benefits
Comp & perks- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
- Inclusive, equitable and accessible workplace
- Accommodations available upon request during any stage of the recruitment process