Social Media Strategist

Rethink

. Develop brand social media strategies and guide day-to-day content creation .

Posted 9/28/2026full-timeMontreal • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies across multiple platforms, with a strong focus on content creation, audience engagement, and performance analysis. Bilingual fluency in French and English, combined with a deep understanding of Quebec culture, enhances the ability to connect with diverse audiences.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and PrioritizationCross-Functional CollaborationBilingual Fluency in French and EnglishCultural Relevance Assessment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent Brief WritingPerformance Data AnalysisCommunity DevelopmentPaid Promotion Strategies

Soft Skills

CollaborationCreative Problem SolvingStrategic Thinking

Tools & Technologies

MetaInstagramTikTokYouTubeX

Industry Keywords

Cultural RelevanceElectric Vehicle MarketIntegrated BriefsPublic RelationsContent Formats

About the role

Key responsibilities & impact

Develop brand social media strategies and guide day-to-day content creation
Set content priorities, assess the cultural relevance of ideas, and establish strategic action plans for General Motors brands
Develop social media-specific strategies, define team roles, and determine content formats across Meta, Instagram, TikTok, YouTube, and X
Conduct annual audits of social media platforms and industry best practices
Write content briefs aligned with the U.S. publishing calendar and incorporating relevant Canadian events, holidays, and cultural moments
Coordinate paid promotion strategies for top-performing organic content to drive conversions and expand reach
Collaborate with public relations and communications teams to integrate earned media initiatives into social media plans
Test the viability of creative ideas against platform algorithms, audience behaviors, and brand objectives
Contribute to real-time strategies to capitalize on timely opportunities and manage major announcements
Partner with data analysts to review performance data and translate channel insights into actionable strategic adjustments
Contribute to the development of integrated briefs and collaborate with partner agencies
Monitor new feature launches, trends, developments in the electric vehicle market, and culture

Requirements

What you’ll need

5–7 years of experience in social media strategy at an agency or consumer brand
Proven social media experience, including community development and the execution of innovative creative projects on social platforms
Experience developing social media strategy guides, planning channels, and collaborating with cross-functional teams
Fluency in French and English
Deep knowledge of Quebec culture

Benefits

Comp & perks

Competitive compensation and benefits, including enhanced mental health support
A variety of employee benefits
Excellent people-focused work culture
No client meetings on Mondays
Hybrid work environment
Mentorship program
Access to the national DEI committee and Rethink working groups
Growth and training opportunities
Independence Week: one week of vacation in the summer