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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy development, content creation, and community growth across multiple platforms, with a strong understanding of audience engagement and cultural relevance in both English and French.
Highest-signal resume keywords
Social Media Strategy DevelopmentContent Creation and DevelopmentCross-Functional Team CollaborationBilingual Fluency in French and EnglishKnowledge of Quebec Culture
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Playbook DevelopmentChannel PlanningContent Brief AuthoringPerformance Data AnalysisPaid Social Boosting Strategies
Soft Skills
Creative IdeationCollaborationCommunication
Tools & Technologies
MetaInstagramTikTokYouTubeX
Industry Keywords
Social MediaCommunity GrowthContent FormatsPlatform Best PracticesCultural Moments
About the role
Key responsibilities & impact- Build social strategy across brands
- Guide day-to-day content development in line with platform best practices, creative best practices and audience learnings
- Develop social-specific strategies, channel roles and content formats across Meta, Instagram, TikTok, YouTube and X
- Conduct annual audits of social platforms and industry best practices
- Author content briefs aligned with U.S. content timing and relevant Canadian cultural moments, holidays and events
- Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach
- Collaborate with PR and communications counterparts to integrate earned initiatives into social channel plans
- Pressure-test creative ideas against platform algorithms, audience behaviors and brand objectives
- Support real-time strategy ideation for reactive opportunities and major announcements
- Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates
- Collaborate on integrated briefs and with partner agencies
- Stay informed on platform feature rollouts, trends, EV market dynamics and culture
Requirements
What you’ll need- 5-7 years of social media strategy experience within an agency or consumer brand environment
- Proven track record in social, including growing communities and delivering breakthrough creative work on social
- Experience developing social playbooks and channel planning
- Experience working with cross-functional teams
- Native fluency in French and English
- Deep knowledge of Quebec culture
Benefits
Comp & perks- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
- Inclusive, equitable and accessible workplace
- Accommodations available upon request during any stage of the recruitment process