Email Marketing, Customer Retention Manager

RETITO GmbH

. Manage clients’ CRM and email marketing systems .

Posted 9/15/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM and email marketing systems, with a strong focus on customer retention strategies and data analysis. Proficient in developing workflows and KPIs to enhance marketing performance and drive growth opportunities.

Highest-signal resume keywords

Email MarketingData AnalysisKlaviyoGA4Customer Retention

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSData TrackingStatisticsKPI DevelopmentCustomer SegmentationOnline MarketingMarketing Performance Improvement

Soft Skills

CommunicationCollaborationProblem-Solving

Tools & Technologies

KlaviyoBrevoHubSpotGA4Looker Studio

Industry Keywords

Customer RetentionEmail Marketing SystemsGrowth OpportunitiesROASCACCTRCPC

About the role

Key responsibilities & impact

Manage clients’ CRM and email marketing systems
Serve as the point of contact for all customer retention-related questions
Contribute to developing results-oriented strategies and defining suitable KPIs, including ROAS, CAC, CTR, and CPC
Identify untapped growth opportunities through data analysis and communicate findings to other departments or client teams
Develop workflows for the continuous improvement of communication and reactivation initiatives in collaboration with client-side contacts
Pursue ongoing professional development and research and test new tools, formats, and approaches to improve marketing performance
Progress toward a team lead role in Customer Retention over the medium term

Requirements

What you’ll need

Several years of experience in email marketing and working with relevant tools such as Klaviyo, Brevo, HubSpot, or similar
Holistic understanding of online marketing and entrepreneurship
Experience working with customer segments
Experience in tracking, statistics, and data analysis
Knowledge of GA4 and Looker Studio or similar tools
Knowledge of HTML and CSS
Excellent English skills

Benefits

Comp & perks

Above-average, performance-based compensation
Maximum flexibility and location-independent work through an all-remote philosophy
Numerous professional development opportunities, including events, trade shows, and online courses
Regular opportunities for team events, such as workations
Occasional in-person meetings at team events or client visits