RETITO GmbH

Customer Retention Specialist

• Manage clients’ CRM and email marketing systems
• Serve as the point of contact for all customer retention-related questions
• Contribute to developing results-oriented strategies and defining suitable KPIs, including ROAS, CAC, CTR, and CPC
• Identify untapped growth opportunities through data analysis and communicate findings to other departments or client teams
• Develop workflows for the continuous improvement of communication and reactivation initiatives in collaboration with client-side contacts
• Pursue ongoing professional development and research and test new tools, formats, and approaches to improve marketing performance
• Progress toward a team lead role in Customer Retention over the medium term

Email Marketing, Customer Retention Manager