Paid Media Specialist

Reunion Marketing

. Own and manage a portfolio of more than 200 automotive dealers .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing a portfolio of automotive dealers through effective campaign management across Google Ads, Meta Ads, and Microsoft Advertising. Proficient in data analysis using GA4 and the Fluency platform to optimize performance and enhance client communication.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementGA4 ProficiencyFluency Platform ExperienceAutomotive Digital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget ManagementPerformance OptimizationData AnalysisLead Generation Monitoring

Soft Skills

Client-Facing CommunicationPresentation SkillsCollaboration

Tools & Technologies

Google AdsMeta AdsMicrosoft AdvertisingGA4Fluency Platform

Certifications & Qualifications

Google Ads CertificationGA4 CertificationMeta Blueprint Certification

Industry Keywords

Automotive MarketingOEM Co-Op ProgramMulti-Client Portfolio Management

About the role

Key responsibilities & impact

Own and manage a portfolio of more than 200 automotive dealers
Manage 50+ dealer accounts across Google Ads, Meta Ads, and Microsoft Advertising in the Fluency platform
Build and tune campaigns, including budgets, bids, search terms, audiences, creative, and inventory updates
Apply a monthly optimization checklist and keep budgets on plan
Lead monthly dealer performance reviews, explaining results and recommendations in plain language
Build monthly reporting packages from platform and GA4 data
Coordinate closely with Client Success, flagging risks and wins early
Collaborate daily with SEO and Client Success teams
Share learnings with the Paid Media team and improve templates and standards
Handle routine tracking, GA4, and feed fixes and escalate complex issues to a senior specialist
Monitor cost per lead, lead volume, return on ad spend, budget pacing, optimization consistency, client review quality and timing, concern escalation, and dealer retention

Requirements

What you’ll need

5+ years of hands-on Google Ads and Meta Ads experience
Automotive digital marketing experience
Agency experience managing a multi-client portfolio
Proficiency in GA4
Experience in the Fluency platform
Client-facing communication and presentation skills
Ability to manage 50+ dealer accounts and multiple campaigns
A plus: OEM co-op program experience
A plus: Microsoft Advertising
A plus: Google Merchant Center and vehicle inventory feeds
A plus: Google Ads, GA4, or Meta Blueprint certifications
Employment contingent on a post-offer background check conducted in line with applicable law

Benefits

Comp & perks

Remote or hybrid work, your choice
A close, collaborative team that works across Paid Media, SEO, and Client Success
A team that lives by Grit, Elevating Others, Embracing Growth, and Continuous Improvement
Clear path to advancement to Senior Paid Media Specialist in 18 to 24 months, and later to Paid Media Team Lead or Client Success Manager
Equal opportunity employment
Accommodation during the application process available upon request
Post-offer background check conducted in line with applicable law