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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and leading channel programs that drive recurring revenue in B2B software environments, with a strong focus on partner recruitment, onboarding, and sales enablement. Proficient in developing commercial terms, managing pipeline, and delivering reliable forecasts while collaborating across multiple teams.
Highest-signal resume keywords
Channel Program DevelopmentPartner RecruitmentRevenue AttributionNegotiation SkillsSales Enablement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel StrategyPartner OnboardingSales PlaybooksDeal RegistrationRevenue TargetsCommercial Terms DevelopmentPipeline ManagementForecastingJoint Business PlansPartner Training
Soft Skills
Strong OrganizationFollow-ThroughPresentation SkillsCollaborationRelationship Building
Tools & Technologies
CRM PlatformsSales Reporting ToolsPartner Relationship Management PlatformsSpreadsheetsProfessional Services Automation
Industry Keywords
B2B SoftwareMSPResellerDistributionTelecommunicationsTechnology ServicesChannel Conflict ManagementSales EnablementPartner PortalsSoftware Marketplaces
About the role
Key responsibilities & impact- Build and lead a channel program that generates recurring revenue for a B2B software company
- Establish program structure, recruit partners, define commercial terms, and create partner sales processes and resources
- Assess existing relationships, products, target customers, and internal capabilities to identify channel growth opportunities
- Develop channel strategy, partner profiles, recruitment priorities, revenue goals, and launch milestones
- Define partner types, participation requirements, tiers, benefits, and performance expectations
- Develop referral fees, reseller margins, commissions, and other commercial terms with Finance and leadership
- Recruit and activate referral partners, resellers, distributors, and technology partners
- Build recruitment pipelines through relationships, outreach, industry events, and referrals
- Lead prospective partner discussions through negotiation, agreement, and launch
- Establish partner onboarding and activation plans
- Build processes for recruitment, onboarding, training, deal registration, and ongoing support
- Develop sales playbooks, product training, qualification guides, and partner resources
- Establish opportunity ownership, lead routing, revenue attribution, and channel conflict resolution rules
- Define partner portal and reporting requirements
- Coordinate partner payments and commissions with Finance
- Own partner activation, qualified pipeline, and channel revenue targets
- Develop joint business plans with priority partners
- Participate in discovery calls, demonstrations, proposals, and deal strategy
- Coordinate selling activities between partners and internal sales teams
- Review pipeline, address stalled opportunities, and maintain accurate forecasts
- Develop partner recruitment campaigns, co-branded materials, webinars, and joint campaigns with Marketing
- Deliver partner training and represent the company at conferences and industry events
- Gather partner feedback and coordinate internal responses to product, process, and support needs
- Establish reporting and track onboarding, time to first opportunity, time to first sale, win rates, and partner revenue
- Lead regular business reviews with priority partners
- Recommend staffing and systems needed to support growth
- Work closely with the Manager of Partnerships and leaders across Sales, Marketing, Product, Finance, and Client Success
Requirements
What you’ll need- Experience building, launching, or substantially rebuilding a channel program in B2B software or a related technology business
- Demonstrated success recruiting partners and generating measurable partner-sourced pipeline and recurring revenue
- Established relationships within the MSP, reseller, distribution, telecommunications, or technology services markets
- Experience developing partner commercial terms, incentive structures, participation requirements, and joint business plans
- Working knowledge of partner onboarding, sales enablement, deal registration, revenue attribution, and channel conflict management
- Experience owning revenue targets, managing pipeline, and delivering reliable forecasts
- Strong negotiation and presentation skills, with the ability to work directly with executives and sales teams
- Ability to build processes and launch programs with a small team and limited resources
- Experience leading work across Sales, Marketing, Product, Finance, and customer-facing teams
- Strong organization and follow-through, including the ability to manage program priorities alongside active sales opportunities
- Proficiency with CRM platforms, spreadsheets, and sales reporting tools
- Willingness to travel for partner meetings, recruitment, conferences, and company events
- Experience with professional services automation, billing, payments, IT management, or software serving MSPs and technology service providers
- Experience launching reseller or distribution programs
- Familiarity with partner relationship management platforms, partner portals, and software marketplaces
- Experience establishing partner training, certification, advisory groups, or community programs
- Legally eligible to work in the United States
- Must not require employment sponsorship; Rev.io is not able to sponsor employment
Benefits
Comp & perks- Generous HSA employer contribution
- 401k with generous company match and immediate vesting
- Unlimited PTO
- Paid Parental Leave
- Company paid for life and disability insurance
- Monthly tech reimbursement
- Monthly fitness reimbursement
- Education and development stipend
- Time off to volunteer at the organization of your choice
- Company-level volunteer opportunities
- Clear and documented career path for your position
- True open-door policy with opportunities to give feedback to leadership through 1:1 sessions multiple times per year