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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing, including go-to-market planning, campaign execution, and sales enablement. Proficient in leveraging AI tools to enhance marketing workflows and outcomes while effectively managing cross-functional projects.
Highest-signal resume keywords
B2B Marketing ExperienceProduct Marketing FundamentalsProject Management SkillsAI Tool ProficiencyBilingual in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market PlanningCampaign ExecutionSales EnablementProduct LaunchesMarket ResearchCompetitive PositioningCategory Trends AnalysisMessaging DevelopmentPLM Software ExperiencePDM Software Experience
Soft Skills
Organizational SkillsCross-Functional CollaborationProactive Ownership
Tools & Technologies
AI ToolsAutomation Tools
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
Manufacturing IndustryEngineering IndustryEnterprise Software
About the role
Key responsibilities & impact- Lead ongoing market research covering buyer needs, competitive positioning, category trends, campaign performance, and win/loss data
- Partner with Product Management to develop differentiated positioning for Revalize's PLM solutions
- Translate product capabilities into messaging for technical and business buyers
- Ensure consistency across website copy, sales decks, and campaign assets
- Plan and execute go-to-market initiatives for new PLM releases and feature updates
- Build integrated campaign plans across email, content, paid, events, and social
- Partner with Product, Design, and Sales to keep launches on track and on message
- Equip sellers with pitch decks, battlecards, objection-handling guides, and ROI materials
- Track and report on the impact of product marketing initiatives
- Use AI and automation tools to improve workflows, output quality, and business outcomes
Requirements
What you’ll need- 2+ years of experience in B2B marketing, product marketing, or a related role
- Strong project management and organizational skills
- Ability to work cross-functionally and manage multiple workstreams simultaneously
- AI-savvy and comfortable using AI tools in day-to-day marketing work
- Hands-on and proactive, with a track record of taking ownership and moving projects from idea to execution
- Bilingual in German and English
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in manufacturing, engineering, or enterprise software industries
- Experience with PLM, PDM, or other manufacturing/engineering software
- Familiarity with product marketing fundamentals such as go-to-market planning, product launches, campaigns, and sales enablement, or a strong willingness to build this expertise quickly
Benefits
Comp & perks- Employees can work remotely
- Full-time employment
- 30 minute online pre-employment assessment as part of the recruitment process
